The Center for Sales Strategy Blog

It’s a fact that everyone wants the “best of the best” talent at their organization. Much attention, effort, and investment of significant time and money is given to finding and recruiting high performers.

Sadly, what often follows is the common scenario in which business leaders hire people they believe in and then sit back to see what they can do. However, growing and retaining strong talent requires leaders who can develop their people, not just manage them.

We know that top-performing salespeople are extremely driven to meet and exceed their goals. With that drive also comes the desire to continue to move up the ladder.

As a leader, it’s natural to have these salespeople “next on this list” to move up when a position becomes available. But are all top-performing salespeople destined to become top-performing managers?

As a B2B senior sales leader, you know the pressure of driving consistent growth. But what happens when your once-thriving sales organization stalls?

Stagnant sales pipelines and flat revenue can be a symptom of deeper issues. This is a roadmap that equips you with insights, action items, and a clear path to transform your team into a growth machine.

There is a hierarchy in the sales world.

Most sales leaders come from the days when salespeople were responsible for every step in the sales process. You had to find your leads, get an appointment, and ultimately close the deal. You only ate what you killed.

We were hunters, so we tend to favor and even value hunters more than farmers. When I say farmers, I mean salespeople who spend most of their time nurturing clients, building relationships, and growing them.

I often have conversations with sales managers who lament their teams' lack of accountability, implementation, and follow-through. They talk about struggling to get new initiatives or processes adopted consistently.

In these situations, my typical response is: "Let's talk about your weekly one-on-one meetings and how you use them to drive accountability."

One-on-one meetings between managers and their salespeople are critical for staying aligned, removing blockers, and driving performance. However, many managers fail to run these meetings effectively. Here is a proven guide to great one-on-one meetings that drive real accountability.

Attracting the brightest minds and best talent has become a fierce competition for organizations across all industries. However, conventional recruitment methods often fail to captivate potential candidates, leaving them disengaged and unmotivated. It's time to shake things up and inject some excitement into the hiring process.

Enter gamification—the art of blending game-like elements into the recruitment experience. By incorporating interactive challenges, immersive simulations, and creative quests, organizations can pique the interest of top talent while making the journey of finding the perfect fit an exhilarating adventure.

Gamification transforms the once-dull task of recruitment into an engaging and enjoyable experience that resonates with today's candidates.

Salespeople, even great salespeople, sometimes have trouble closing the deal. Getting to yes is often the hardest part of the sales process.

How hard?

As many as 57% of salespeople reported difficulty converting prospects into customers. If your team is having trouble with conversions, the first thing to do is figure out why.

Are your sales reps dissatisfied with the quality of your company's sales collateral?

You're not alone—the Media Sales Report found that 46% of salespeople are "not sure" or "dissatisfied" with their collateral materials.

This is a major missed opportunity, as high-quality sales collateral plays a crucial role in driving conversions.

As a sales manager, you know the frustration of watching your pipeline slow down to a trickle.

When you need a boost of new opportunities to drive revenue quickly, it's time to look beyond your typical marketing channels.

Here are five lead sources offering a "short route to revenue" to help fill your funnel quickly.