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The Center for Sales Strategy Blog

What Do Top Performers Have in Common?

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The results from the most recent State of Sales Survey conducted by Salesforce reveals some interesting insight into what the best salespeople do to close more deals and make lots of money. 280 salespeople as well as clients were surveyed.

Topics: sales performance Sales

Seems Like Everyone is Under Investigation

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If you are paying attention to the news, you may have noticed that lots of people are under investigation from both sides of the political spectrum. The dictionary definition of investigation is “a formal inquiry or systematic study.”

While running a workshop last week, I was reminded of the power of a salesperson when they slip into investigation mode. That systematic process is the key to building trust and demonstrating value in the early stages of a relationship.

No matter what you are selling, you should go far beyond just needs analysis or selling features and benefits of your product or service. You want to have a business conversation, looking for a desired business result that you can help them accelerate. 

Topics: Needs Analysis Sales

21 Habits to Become a More Effective Salesperson + More

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We hope you've had a great week! It's Friday, and today we're sharing what we've been reading online this week! Here are our "best" from around the web.

121 Habits to Become a More Effective Salesperson — HubSpot

What behaviors makes for an effective salesperson, and by extension, a team of effective salespeople? This list, gathered from observing the habits of top salespeople, will help you improve your game.

Topics: Inbound Marketing Sales Wrap-up

How to Use LinkedIn to Find Your Next Superstar Salesperson

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Sales talent is tough to find. Those who are great at what they do aren’t usually spending their time on job boards. According to a survey from The Adler Group, 15 percent of employed professionals are active candidates pursuing a new opportunity — another 68 percent are open to listening to new opportunities, but aren’t actively looking. So how do you find those talented salespeople you need?

Topics: Sales

Quickly Determine What’s Helping or Hindering the Sale

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Some sales go from step to step and lead smoothly to an agreement and an order. Other times, things stall and you’re not sure why. It might happen at one of the three tipping points in the sale process. There are many reasons a stall can happen, and there’s a quick way to determine what is helping and what is hindering the process.

At some point in our life, we’ve had someone tell us to draw a line down the middle of a piece of paper, and write all the pros for a decision on one side and the cons on the other. The formal name is a “decision balance sheet.” Ben Franklin was known to use them. What makes this simple exercise effective is that it helps us put on paper what we already know — but haven’t thought enough about. 

Another variation of this process is a force-field analysis. It’s used in social science. Our founder Steve Marx applied it to the sales process. The force field approach looks at the forces that are influencing a situation. It looks to see if they are driving movement toward a goal (helping) or blocking momentum toward a goal (hindering). 

Topics: Sales sales process

9 Strategies for Using Customer Testimonials in Your Content + More

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We hope you've had a great week! It's Friday, and today we're sharing what we've been reading online this week! Here are our "best" from around the web.

19 Strategies for Using Customer Testimonials in Your Content — Content Marketing Institute

We look for and act on (even if subconsciously) social proof in all areas our life – including how we behave and the purchasing decisions we make online. Testimonials are a type of review and social proof. They serve the same purpose (guiding potential customers and helping overcome objections), but they’re different in one big way: Testimonials are sought and selected by you. This means you have full control over which testimonials are used, as well as where and how they are displayed. Here are nine ways to leverage testmonials in your content.

Topics: Inbound Marketing Sales Wrap-up

You Can Lead a Horse to Water, But You Can’t Make Him Buy It

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Salespeople are hired to sell. When a salesperson can’t close a deal with a prospect, it can seem as if they’ve failed. The often-quoted idea that a good salesperson can sell anything to anyone is rooted in one of those lingering old-school, outdated ideas that the selling process is a contest to be won at any cost.

It’s true that in every sales process, someone is going to be convinced to say "yes." Either the prospect will say, “Yes, I’ll buy this” or the salesperson will say, “Yes, you’re not going to buy this.” But what gets so many salespeople off-track and spinning their wheels on lousy prospects is the belief that the only right answer is the prospect saying "yes." 

Topics: Sales

Don’t Jump to the Finish Line When Hiring

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When you have openings on your staff, it's easy to get enamored with a candidate and jump to the finish line. That will always cost you in the long run. Every organization I know takes longer than they should to remove non-performing salespeople. It's just a fact. So you need to hire tough, so you can manage easy. If you hire easy, then you have to manage tough (threaten, push, and poke to get them to do what they should be doing).

Topics: hiring salespeople

How to Win Against the Competition + More

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We hope you've had a great week! It's Friday, and today we're sharing what we've been reading online this week! Here are our "best" from around the web.

1How to Win Against the Competition — HubSpot

Salespeople and prospects rarely want to talk about the same things. You want to talk about the buyer’s budget, timeline, and role in the decision making process, while the buyer wants to talk about pricing and the nuts and bolts of the product. This conflict is especially clear when your prospect brings up the competition. It would be great to keep the focus elsewhere, but if you say too little (or nothing at all), you’ll miss an opportunity to differentiate. Say too much, and you typically come across as insecure or desperate. To walk this line and ultimately win the deal, follow these six guidelines.

Topics: Inbound Marketing Sales Wrap-up

How to Deal with a Weakness

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No one ever became successful because of their weaknesses.

Think of any successful person and you’ll realize they became well-known for a single area of strength in spite of the many more weaknesses they had to manage and work around on the way.

When we maximize our talents we find success, and in order to do that we need a very clear understanding of what those talents are. Only then can we match talent to task and put people in the position to do the things they are naturally good at in their job.

Our partnership with Talent Plus—and their extensive research of top performing B2B salespeople and sales managers—has allowed us to clearly define the specific behaviors that separate the best from the rest. This allows us to guide our clients to make smart selection decisions, and then to coach those they hire to maximize their talents and continually increase performance.

But those darn weaknesses… they won’t just go away.

But don't worry! There are three ways to effectively deal with a weakness: