The Center for Sales Strategy Blog

Your sales team determines the success or failure of your operation.

This shouldn't come as a surprise to you, but if you're like other sales managers, you don’t start looking for new sales candidates until one of your salespeople leaves the company.

By then, it’s too late. You'll have to scramble to fill the role.

This chaos will often result in you rushing to find the right person or settling for someone who is just “good enough.” These hasty hiring decisions don't solve anything. You still need a great salesperson, and the person you just hired isn't likely to be that.

FOR IMMEDIATE RELEASE

A new sales structure can help improve productivity. 

Sometimes it becomes necessary to go back to the drawing board. Remind yourself what your original goals were for your team.

• What objectives did you have that still have not been accomplished or that are no longer being accomplished the way they used to be?
• How can you fix problems and begin reaping the rewards you once had?

Often, a sales funnel and sales pipeline are confused. 

They are not the same, and both have a distinct purpose along the path to purchase. They both provide an incredible amount of intelligence when examined in part and as a whole. 

Marketers and sales leaders that collaborate closely will learn that ensuring the sales funnel and pipeline are both full, healthy, and clean defines some of the biggest indicators of revenue success. 

Our founder, Steve Marx, used to say that things should be no longer than they need to be, but also no shorter. Applying that to the sales process, it should take no longer than it needs to be effective, but also no shorter.

In the sales process, some prospects are traveling toward you; others are traveling away. It would seem that we should just pitch and close the ones that are traveling quickly toward us, right?

Steve’s advice would be that it should take no longer and no shorter than we need to accomplish our objective. In sales, that’s achieving their business objectives.

Every company strives to maximize its sales as much as possible. To do that you need to have a strong and competent sales team and a smooth sales process.

Given the current state of the economic and financial landscape, companies are also looking for ways to cut costs. For this reason, optimizing the sales process has become even more important.

When doing so, you have to consider two major aspects. Will you do it internally or externally? If you’ve chosen the former, then continue reading.

Social selling is the process of leveraging your social network to sell products or services.

In fact, 78% of social sellers outsell competitors who don't use social media. The most important thing to remember when doing social selling is that each platform is different. What works on one platform may not work on another. It’s important to understand how each platform works before trying to sell on it.

- MOTIVATION -

"Quality performance starts with a positive attitude."

- AROUND THE WEB -

<< If you only read one thing >>

As sales consultants, trainers, and coaches, we absolutely love it when the sales teams we work with shares successes they’ve had as a direct correlation to the advice, tips, and tactics we share. 

Our company culture encourages innovation and creativity, which allows us to discover new trends, and figure out what works and doesn't work so that we can share advice with our clients. Video is a tool and tactic that we've explored and had the opportunity to get creative with. 

If you're wondering how you can use video as part of your sales process, keep reading!