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The Center for Sales Strategy Blog

Finding that Ideal Prospect when Selling Digital Advertising

Finding that Ideal Prospect when Selling Digital Advertising

Over the years, we've seen a pattern with media sellers to pursuit of prospects who welcome ideas that include digital.

Selling digital as part of an integrated solution requires a certain kind of prospect that will "get" what you're talking about with respect to integrated solutions. To help navigate through your best opportunities, try these tips as you prospect and plan your approach.

Topics: Digital selling digital advertising integrated media solution

#WomenInSales Month with Guests Nicki Harkrider-Probey and Jessica Hagan

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The new season of the Improving Sales Performance Series has a slight twist. 

Host Matt Sunshine is joined by co-hosted by Stephanie Downs to focus on celebrating, honoring, and recognizing #WomenInSales for the month of October.

To start the season, Nicki Harkrider-Probey (VP, Local Revenue Officer at TEGNA) and Jessica Hagan (President & General Manager at KTVB News Group) join the show to share their insight, tips, and knowledge on various topics that help companies improve sales performance.

Tune in now or keep reading for a brief overview.

Topics: sales performance women in sales

Developing Our People is an Invitation for Growth

Developing Our People is an Invitation for Growth

You may have heard this phrase exclaimed in many different ways: “Our people are our greatest asset”.

But what exactly does that mean? And if people truly are an essential ingredient to running a business, how do we ensure that they remain a strong and steady force?

Hiring the best without investing and nurturing their talents is one of the biggest mistakes an organization can make. Let’s take a look at some of the facts and figures on employee development.

Topics: professional development growth guide

8 Practice Drills to Move Your Feet and Become a Sales Baller

8 Practice Drills to Move Your Feet and Become a Sales Baller

When you've been in the industry for a while, you realize the astounding similarities between sports and business. Like sports, sales is a highly-competitive field, and you must have the ability to think on your feet with rock-solid professionalism.

In both, success boils down to having a winning attitude that demands discipline and attention to detail regarding how you prepare and perform.

As an athlete, it’s vital to understand the basic concept of agility the ability to change your body’s position by having quick feet. As a sales manager or consultant, rather than applying the phrase, “Move Your Feet” to your body, you must apply it to your mindset and tactics.

Topics: sales performance

Weekly Roundup: Women in Sales, Beating the Competition + More

Women in Sales

- MOTIVATION -

"Engaging people is about meeting their needs – not yours."

- Tony Robbins

- AROUND THE WEB -

<< If you only read one thing >>

170+ Women in Sales Share Their Career-Defining Aha Moment Sales Hacker

Women in sales often have a polarizing experience. It has little to do with the work itself, and more to do with the societal pressure, norms, and bias that exist in 2021.
 
We’re often encouraged to hide, toughen up, and bury our emotions. The expectation is that we can “do it all.” Anything less is failure. 
 
Let’s flip the script: Your intellect, emotion, instinct, and empathy as a woman are what make you both a valuable human and invaluable company asset. >>> READ MORE
Topics: Wrap-up

3 Reasons You Can’t Close Business

reasons seller can't close businessOnce you present a solution to a prospective buyer or client, two things happen.

It becomes either Close Won or Close Lost. Close Won is obviously the ideal or desired scenario, but what happens when your pending deal is Close Lost? Is ALL lost? Maybe not. 

Ask yourself these three questions to determine if you can change a Close Lost scenario into a Close Won.

Topics: Proposal sales strategy sales process

Strategies to Enhance Your Recruitment Strategy

Strategies to Enhance Your Recruitment Strategy

Your recruitment strategy pivots on how you effectively use and deploy different tactics (and mindsets) to reach ideal candidates.   

There's no question we're in a talent shortage, and if you're curious about some of the ways to reach candidates using social media, make sure you take a look at these insights on best practices.

Topics: recruitment sales talent

How Sales Teams Can Take Communication with Prospects to the Next Level

How Sales Teams Can Take Communication with Prospects to the Next Level

Whether a sales reps is out in the field answering prospects' questions or within the office conversing about company initiatives, inefficient communication can take a significant toll on your company's success.

When communicating with prospects, quick access to the right information at the right time is essential for selling the product or service.

Having better communication skills will increase your chances of closing the deal. Here are a few simple steps for salespeople to help take their communication with prospects to the next level.

Topics: sales process prospecting

The Art and Science of Gut Instinct and Selection

Gut Instinct and selection

If you have ever been part of hiring and training a new employee, you know how important it is to get it right. The company can only be as good as its employees, so each hire has the potential to raise the performance bar for the entire organization.

So, how does a company ensure that they get that right? We believe it’s a combination of both art and science.

Topics: sales talent selection

Weekly Roundup: How to Coach Your Team, Overcoming Sales Call Reluctance + More

How to Coach a Sales Team

- MOTIVATION -

"A good leader leads the people from above them. A great leader leads the people from within them."

- M.D. Arnold

- AROUND THE WEB -

<< If you only read one thing >>

How to Coach Your Team: Your Template for More Effective Coaching 1:1s Sales Hacker

One of the most rewarding activities as a sales leader is coaching your reps and seeing them excel.
Unfortunately, most sales managers receive little training in how to effectively coach their sales reps or guide them towards success. >>> READ MORE
Topics: Wrap-up