The Center for Sales Strategy Blog

We hope you've had a great week! It's Friday, and today we're sharing what we've been reading online this week! Here are our "best" from around the web.

1. Back to Basics: Why It’s Time to Kill the Generic Sales Presentation — HubSpot

As a salesperson, it's your job to serve as a translator between the generic messaging found on your company’s website and the unique needs of your buyer. Modern salespeople tailor presentations to their buyers' context, leveraging the information they've already gathered in the exploratory phase to explain why they are uniquely positioned to help. This article explains how.

We hope you've had a great week! It's Friday, and today we're sharing what we've been reading online this week! Here are our "best" from around the web.

1. The 5 Biggest Ways Technology Has Transformed Sales — HubSpot

Modern salespeople have new tools, new techniques, and new resources at their disposal. And of course, they face new challenges. These changes require salespeople to adapt if they want to survive. This article explores the five biggest ways technology has transformed sales.

In just a couple of weeks, the LeadG2 team will be heading to Boston for INBOUND 2016—the yearly marketing conference hosted by HubSpot. As a Platinum Partner of Hubspot, we appreciate how HubSpot continues to lead the industry in research studies, thought leadership, and educating marketers. We learn so much each year at the conference.

Over four days, five keynotes, and hundreds of workshop sessions, we’ll be increasing our knowledge so we can better help our clients, and we’re looking forward to that! 

We hope you've had a great week! It's Friday, and today we're sharing what we've been reading online this week! Here are our "best" from around the web.

1. 7 Ways Salespeople Can Improve Their Business Acumen— HubSpot

Many salespeople fail to create or win new opportunities because they don’t know enough about business. They mistakenly believe it’s enough to know their product or service and how to overcome objections. But successful salespeople understand business and offer valued insight to their clients. This article shows you how to improve your business acumen.

We hope you've had a great week! It's Friday, and today we're sharing what we've been reading online this week! Here are our "best" from around the web.

1. The Key to Adaptable Companies Is Relentlessly Developing People — Harvard Business Review

Relentless focus on people, on developing everyone in the organization, leads to an organizational culture designed for adaptive change. This article explains.

We hope you've had a great week! It's Friday, and today we're sharing what we've been reading online this week! Here are our "best" from around the web.

1. 7 Warning Signs Your Company Needs CRM Software — HubSpot

If you're currently evaluating whether to commit to using a CRM, look for these seven warning signs that may indicate you need one.

We hope you've had a great week! It's Friday, and today we're sharing what we've been reading online this week! Here are our "best" from around the web.

1. How To Write To-Do Lists That Make You Happier At Work — Fast Company

A sense of purpose brings happiness in your work, and a well-written to-do list can help impart it. A big part of seeing your job as a calling is recognizing the significant contributions you make over the days, weeks, and months that make up your career. So your to-do list should ideally make that easier to see, not harder. Here's how to create a better to-do list.

We hope you've had a great week! It's Friday, and today we're sharing what we've been reading online this week! Here are our "best" from around the web.

1. Why It’s Important to Update Your CRM During Lead Nurturing — Business 2 Community

Many salespeople are pretty good at entering new prospects into the CRM. But it's important to keep the CRM updated throughout the lead nurturing process. This article explains why.

It seems like a lifetime ago, but I was once the Associate Publisher at Competitor Texas magazine, a 80,000 circulation endurance sports magazine. Most of my clients were either running, cycling, or triathlon events or retailers and had a website but hadn’t started to build up a sizeable presence on social media. Most hadn’t even considered using digital ads to get visitors from related fitness websites to their own site.

It was a great time to be in the media industry, and we were just beginning to see the potential of integrating digital, social, email, event marketing, grassroots campaigns and print all together into one campaign. But we had one BIG challenge: how to effectively explain this new way of thinking to potential advertisers when many of these race directors still had event registrants filling out paper registration forms and mailing them in. They were certainly not embracing new technology or uses of media very quickly and were quite resistant to any change. So how to get through to them and show them how integrated solutions work? That’s where inbound marketing came in.

We hope you've had a great week! It's Friday, and today we're sharing what we've been reading online this week! Here are our "best" from around the web.

1. 6 Secrets to Getting People to Say Yes — Inc.

Robert Cialdini, the author of the classic Influence: The Psychology of Persuasion, has released a new book with new insights into the art of winning people over. He talks about his insights in this video interview.