Innovation is important. We salute all of you that are thinking of—and trying—new ways to add value, deliver service and provide new information to the customers you serve.
Matt Sunshine, on October 5, 2012
Innovation is important. We salute all of you that are thinking of—and trying—new ways to add value, deliver service and provide new information to the customers you serve.
Brian Hasenbauer, on September 26, 2012
Recently I wrote a blog post about how dynamic websites with frequently updated content are rapidly replacing legacy “corporate brochure” sites. This trend has never been more evident than after hearing the announcement by HubSpot at Inbound 2012 that they are moving to a more personalized visitor experience.
LeadG2, on August 17, 2012
We've been busy with summer vacations, back to school shopping, moving kids into dorms and posting adorable first day of school pictures of the munchkins on Facebook. We bet you've been busy too! That's why we wanted to send out a quick post to make sure you didn't miss some of this great content from The Center for Sales Strategy during this hectic time of year:
LeadG2, on July 23, 2012
Whether you’re just getting started, or you’ve been involved with your organization’s lead generation efforts for years, at some point, you’ll hit the wall when it comes to content creation. It can be daunting to come up with something new to say every day. The next time you need something to write about, try one of these tips.
Matt Sunshine, on May 29, 2012
A couple of weeks ago, we posted “How to Get Started with Business Blogging.” The reaction to this post has certainly exceeded expectations; as we have received an incredible amount of email from business owners, sales managers, marketers and sales people who all want more information. They see the benefit of having a business blog, and they understand—and want to own—a thought leadership position with their customers and prospects. They have a real need to establish a better lead generation system because the one they have right now (or not at all) is simply not cutting it.
LeadG2, on May 28, 2012
It's the official kick off to summer, which means it’s time to kick back and relax with a good book. You wanted to read about sales and marketing in your down time, right? We asked some of the staff at The Center for Sales Strategy for their top selections:
LeadG2, on May 26, 2012
Welcome to the official kick off to summer! After you take some time this weekend to honor those who have served our country, you might want to catch up on some of these blog posts from The Center for Sales Strategy. These are some of our favorites from the past few months. If you are interested in sales, sales management, digital, talent development or inbound marketing... there is something for you here!
Guest Contributor, on May 11, 2012
Cold calling can be an inefficient use of a sales person’s time and talent. As a manager, I want sales people spending the majority of their time on activities that are directly tied to revenue. It’s important for our sales people to be in front of clients and prospects helping to address business challenges—which is why we at Cox Media Group Louisville recently launched an inbound marketing effort, led by our blog LouisvilleEdge.com. We believe it’s the perfect next step to elevate ourselves from our competition. It gives us the ability to provide real-time information on topics that are important to our clients. Here are six reasons that we thought an inbound marketing campaign was the right investment for us.
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