The Center for Sales Strategy - Sales Strategy Blog

4 Tactics to Make Sure Your B2B Content is Converting and Generating Leads

by Dani Buckley, on April 3, 2019

b2b content converting Creating compelling B2B content is only half the battle when it comes to a solid lead generation strategy for your sales plan and your business. While your content must be grammatically correct, educational, formatted properly, and a good representation of your brand, it must also be strategically created following proven best practices that most inbound marketers and sales teams follow. These tactics are what help ensure your content isn’t just interesting or nice to read, but ultimately driving prospects closer to doing business with you and taking some kind of action or next step.

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Topics: content strategy thought leadership Lead Generation

Considering Hiring More Salespeople? Check Out These 3 Reasons to Invest in Inbound Marketing First.

by Dean Moothart, on March 14, 2019

three reasons to invest in inbound marketing Most small growing businesses know they need to continue to make strategic investments to sustain their growth. The challenge is knowing where to invest. If the obstacles to growth that you’ve identified are branding and visibility, hiring additional recruiters will not solve these problems.

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Topics: Lead Generation sales strategy Inbound Marketing Inbound Sales

Weekly Roundup: Tactical Guide on Setting the Right Goals for Sales Reps + More

by Shaye Smith, on July 13, 2018

setting sales goals We hope you've had a great week! It's Friday, and today we're sharing what we've been reading online this week! Here are our "best" from around the web.

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Topics: Lead Generation Inbound Marketing Sales Wrap-up sales playbook

Weekly Roundup: How To Create a Sales Territory Plan + More

by Shaye Smith, on July 6, 2018

territory sales plan We hope you've had a great week! It's Friday, and today we're sharing what we've been reading online this week! Here are our "best" from around the web.

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Topics: Lead Generation Inbound Marketing Sales Wrap-up sales playbook

Weekly Roundup: 6 Essential Elements of a Successful Sales Pitch [Infographic] + More

by Shaye Smith, on June 29, 2018

team success We hope you've had a great week! It's Friday, and today we're sharing what we've been reading online this week! Here are our "best" from around the web.