The Center for Sales Strategy Blog

What is mankind’s biggest phobia? Hint: It isn’t spiders, heights, or even dying. It’s glossophobia, the fear of public speaking.

Also, on the list of soft skills that people fear most are acting and the public test of career competence. In sales, there’s one awkward activity that happens to combine all three — role playing.

As a sales manager, we often use sales role play exercises as a form of punishment. When salespeople fail to make the progress we expect, we summon a team meeting where we role play. Now, as everyone is working from home, the idea of practicing our craft with role plays seems even more difficult.

How can you improve something that was dreaded even before the pandemic?

Sales coaching isn’t a one-size-fits-all process. Each salesperson on your team offers a special blend of talent. As a leader, your responsibility is to coach based on a clear understanding of all their strengths and weaknesses. 

You know that coaching your team as individuals is essential to their growth and success. But for a remote sales team, coaching takes on a higher level of importance.

While the environment has changed, your rep’s talents have remained the same. Since moving to remote work, we’ve noticed a few talent combinations that are hindering salespeople from performing their best. Have you?

Sales coaching is not about telling your sales team what to do. There's so much more to it.

Sales coaching helps sales leaders equip their teams to reach their maximum potential, and gives them the tools and knowledge to make better decisions in their sales process, which leads to overall improved sales performance for themselves, the team, and you.