We hope you've had a great week! It's Friday, and today we're sharing what we've been reading online this week! Here are our "best" from around the web.
1. Back to Basics: Why It’s Time to Kill the Generic Sales Presentation — HubSpot
As a salesperson, it's your job to serve as a translator between the generic messaging found on your company’s website and the unique needs of your buyer. Modern salespeople tailor presentations to their buyers' context, leveraging the information they've already gathered in the exploratory phase to explain why they are uniquely positioned to help. This article explains how.