The Center for Sales Strategy Blog

The Center for Sales Strategy is excited to announce the premier of Improving Sales Performance, a podcast highlighting tips and insights that help sales organizations realize and maybe even exceed goals.

This season, host Matt Sunshine and co-host Stephanie Downs celebrate Women in Sales Month by talking to some amazing women sales pros.

When it comes to improving sales performance, these ladies know how it’s done. Tune in now or keep reading for a brief overview.

While the dreaded days of cold calling may be over in the marketing world, it could be said that it merely switched mediums — from the telephone to chat apps. If your idea of 'B2B marketing' is sending unsolicited DMs, is that really any different from cold calling?

While cold outreach on social media is a popular technique in our modern world, it's not exactly the most productive, nor the most fruitful. As mentioned above, it's really just cold calling in a new medium, and while your salespeople don't have to deal with slammed phones, that doesn't make it any more viable as a sales technique.

Social selling is a modern approach to marketing that's built around existing relationships, and as such, it works much better. In this article, we’re going to explore the concept of social selling, how it fits into the sales process, and how you can leverage this sales technique to help your business thrive.

Social selling is the process of leveraging your social network to sell products or services.

In fact, 78% of social sellers outsell competitors who don't use social media. The most important thing to remember when doing social selling is that each platform is different. What works on one platform may not work on another. It’s important to understand how each platform works before trying to sell on it.

Being a great manager is tougher than being a great salesperson.

Think back to when you were a new manager, what was one piece of advice you wish you knew back then, that you now know?

Here’s what a few of our experts at The Center for Sales Strategy said.

Making a first impression with your potential clients is vital to getting ahead.

When you make that cold contact, you want to ensure that they'll want to buy from you. A part of this is using the right method to reach out to your contacts. Which is better, cold calls or sales emails?

Each week, more Americans listen to podcasts than have Netflix accounts.

Since it began in the early 2000s, podcasting has grown drastically and steadily. Just from 2018 to 2021, podcast listeners have increased by 29.5%.

Thus far in 2022, 51% of the population has listened to a podcast, with over one-third of Americans listening to podcasts regularly.

With a variety of business-related podcasts available, how do you choose which to listen to first?

Successful social selling can lead to significant growth for your business. In fact, the right tactics can do more than sell products, but provide a foundation of credibility and confidence that will bolster your brand as a whole.

This all sounds very appealing, but how can you actually go about enhancing your own social selling efforts?

Let’s look at a few methods that separate the pros from the rest of the pack.

Are you looking to expand your sales team?

There's no doubting that more sales, scales, and finding the right people are essential to a successful business.

From finding the right candidates to training them for success, we've got you covered. Don’t waste time and money on the wrong sales reps. Use this guide to find the best ones for your business. It will help you avoid costly mistakes and make the process easier for everyone involved.

Approximately 1.2 million employees were laid off or discharged in December 2021. As businesses recover from the chaos of the COVID-19 pandemic, identifying redundancies is essential for growth.

But what is redundancy?

In this article, we explain how overlooking signs of redundancy is affecting your business and how you can start strategizing for redundancy.

In this revamped corporate world, organizations are increasingly investing in employee experiences.

The emphasis is on employee reskilling and upskilling with the view to build competitive advantages
that will help organizations navigate the future. This explains why businesses are aligning their
growth strategies with employee development.

Employee learning and development are now at the core of key priorities that any organization has.