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The Center for Sales Strategy Blog

Deborah Fulghum

Deborah Fulghum

As a Senior Talent Analyst for The Center for Sales Strategy, Deborah helps companies identify top talent, develop natural strengths, and coach teams to utilize their talents for success. As someone addicted to positive cultures, she is also on the Up Your Culture team, where she coaches managers to improve employee engagement and elevate company culture.

Recent Posts by Deborah Fulghum:

Professional Development Books to Help Build Your Business Library

13 Professional Development Books to Help Build Your Business Library

Whether you’re a veteran in your career or just starting out, one of the most helpful things you can do is continue your professional growth. Our team enjoys many forms of professional development, and we find one of the quickest ways to grow is by reading.  At The Center for Sales Strategy (CSS), you’ll find a book in our hands most of the time. 

Reading helps you develop empathy, gain valuable exposure to other perspectives, and increases verbal intelligence—all of which make you a better leader. Some of the most influential leaders make reading a top priority and understand the importance reading has on their success. Bill Gates reads at least 50 books a year! He is instrumental in getting other business leaders to jump on the “reading bandwagon.” If you’re ready to broaden your mind and expand your professional development, take a look at these books that our team recommends.

Topics: developing strengths company culture

5 Ways to Stay Connected While Working Remotely

5 Ways to Stay Connected While Working Remotely

Telecommuting, flexible work environments—both fancier terms for working remotely—is the new normal for many of us. By now, you’ve gotten a taste for what working from home entails. And whether you choose to admit it or not, some of you have decided that remote work isn’t as great as it sounded just a few weeks ago.

At first, working quietly in your pajamas seemed enticing—even productive—then the silence set in, and you missed all the chaos. Most people do! Knowing how important socializing is, how do you keep that feeling intact with your team in a time of social distancing?

Topics: company culture COVID19 Resources

Employee Burnout: Signs, Causes, Prevention

Employee Burnout Signs, Causes, Prevention

What image comes to mind when you hear the words “burnout?”

Burnout is defined as an individual’s response to chronic emotional and interpersonal stressors within the workplace. It doesn’t simply happen from being bored or from working too many hours.

Studies increasingly indicate other factors are behind this work epidemic and employee burnout has reached record levels. It’s so common that people in all industries and in all positions are susceptible to burnout.

Being able to spot employee burnout and prevent it is essential if you want to maintain a positive work environment and keep the best talent on your team.

Topics: employee burnout

Books Our Team is Reading Now: One Book per Month for 2019

books to read in 2019Setting your New Year’s Resolutions?  Did you add exercise more frequently to your list? We are here to help you!

Many studies show that exercising your brain is a key to professional development. One of the best ways to do this is to read a good book. In this age of podcasts and blogs, it is still a good idea to set aside time to go deeper than surface information and picking up a good book gives you more in-depth insight and provides ideas for your personal growth.

Topics: developing strengths company culture

Management Secret: You Can Change the Behaviors of Others by Simply Changing Your Own

sales management secret - change behaviors of teamWouldn't it be great if you could snap your fingers and change the behaviors of those you manage? Well... maybe... but you can't. Since you can’t directly change the behaviors of others, it is vital that you concentrate on changing your own behaviors. This will make the biggest difference in your relationships with others and will help propel them to success. 

This isn’t some top-secret tip that we've been hiding all this time, but it is an important one to keep at the forefront as you move into a new year and evaluate your management style. Think about this, "Are you conscious of your own behavior and how it's perceived by those you manage?"

A Key Piece in Successful Employee Engagement

Employee EngagementAs a sales manager, do you expect your sellers to conduct a Client Needs Analysis routinely with their clients? I’m sure you do. Because you know that customer needs change all the time. What a client focuses on this quarter may vary in the next. The only way to know their goals is to ask regularly.

That same focus on uncovering needs and goals applies to those you manage as well, as it leads to greater loyalty and retainment of your staff. How often do you take time to ask each person on your team what they want in their job, what they need from you, from the company?  Wouldn’t it be nice to know these things so that you can engage, develop, and retain them?

Become a Sales Scout!

Baseball

Do you love baseball? I do. As this season winds down and teams head to the playoffs, I am already thinking of next spring and the first pitch. I always wait with anticipation to see how the team will perform every year. Will we have a winning season and make the playoffs in the fall? Do we have the right players to be a winning team?

Topics: Sales

How to Create a Sales Culture Top Talent Will Love

Company_Culture.jpg

Sales managers often ask us how to create the kind of atmosphere where talented people want to be. To create a sales culture that attracts and develops top talent, jobs need to contain an element of fun. Fun isn’t all about ping pong tables and fluffy couches—there are so many other ways to create a fun and inviting culture.

Fun can be spelled out many different ways. Here are just a few.

Topics: Sales

How to Cast the Net for Millennial Salespeople

fishing net.jpeg

In an article in Time Magazine describing the new generation of workers, many summarizations were made. Here are a few quotes from that article: “They are thought of as the entitlement, me, me, me generation,” “Want to postpone growing up,” “Overly sensitive at best and lazy at worst.”

Sounds familiar, doesn’t it? Which generation do you think this article was about? You may be quick to jump on Millennials for your answer, but you would be wrong! This article was written about 16-year-olds and is dated from a 1990 Time issue on Generation X!

Every older generation views the younger ones with that “What is up with the kids these days?” mindset. Scary to say, but you have become your parents! Millennials are the new YOU!

We hear that word often, but who exactly are Millennials? Let’s look at a quick breakout of your workforce by category:

Topics: Sales

Are You Set Up to Recruit Top Talent?

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I’m in the midst of touring colleges with my son. There are so many choices and great things about all the schools. There are the big SEC football schools, schools in college towns and big cities, large campuses and small. So how will he choose? Finding the right fit when you are a senior in high school seems like such a concrete and monstrous decision.

The same can be true when graduating from college and looking for a job. What do millennials look for when searching for their “perfect” job? Many articles have been written about what they are searching for—collaborative work environments, recognition, opportunities for growth, flexible hours and a purpose to name a few. How does your company stand out to this group?

Topics: hiring salespeople Sales