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The Center for Sales Strategy Blog

Emily Estey

Recent Posts by Emily Estey:

Stand Out or Sit Down: Improve Your Sales Strategy


I frequently meet with salespeople who are working on creative ways to approach prospects that they're having difficulty getting in front of. One salesperson had a particularly difficult challenge, as she had been trying to get an appointment with a key prospect for over eight months with no success, and all of the traditional methods had been exhausted.

Topics: brainstorming sales strategy Sales

Five Ways to Help New Salespeople Pick the Best Prospects

For those of us who are parents, we know that while we try to help our children avoid mistakes, we also want to give them some leeway to have
 learning moments of their own. Of course there is a time and a place for learning moments. The same goes for our teams when they are prospecting for new business. We shouldn't allow our newer salespeople as much leeway (like our younger children) as we do our more seasoned veterans (our older children) especially when it comes to prospecting. 

Here are 5 tips to help newer sellers determine their best prospects:

20 Seconds of Insane Courage will Transform Your Sales Performance


Have you seen the movie We Bought a Zoo? It's a good movie and based on a true story. Matt Damon, who stars in the movie and plays Benjamin Mee, is talking to his son about how it only takes 20 seconds of insane courage to make something happen. 

Topics: Sales

To Improve Sales Performance, Remember To Switch Your Hat!


To improve sales performance, remember to switch your hat... and only wear one at a time! Let's talk about the difference between educating and presenting. There is no doubt you are aware of the products, or capabilities, you have to sell. Most of your clients are aware of your "heritage" products, but when it comes to some of the more complex products you are capable of delivering, your clients and prospects need to be educated about what they are and—more importantly—how they can use the products to achieve their business goals.

Topics: Needs Analysis Sales

How to Find the Quality Salespeople You Need in an Employee's Market


Topics: hiring salespeople Sales

Motivate Your Team: See It and Say It


I’m a mom. A lot of you are moms and dads as well. I often see parallels between “managing” my family and managing a team of salespeople. I noticed something the other day that I think I’ve noticed before, but hadn't made the association back to managing a team of salespeople until that moment.

Topics: Sales

Get on the Court and Coach Those Salespeople!


Imagine this. You'll be watching one of the many NCAA basketball games in the next few weeks. One particular game you'll flip to seems really out of control. It looks a little like playground basketball. Not much passing or rebounding, no plays being called, looks of frustration and fear from the players, and lots of fouls. The camera scans the benches, and something strikes you:

Topics: Sales

Relationships Build Revenue


Recently I had the pleasure of facilitating a group of managers through a four month long program called Coaching New Business. We asked each manager to select two members from their team to work side by side through the How Selling process with a select group of Target Accounts.

Topics: Sales

Next Time, Try a Little Gratitude

try-a-little-gratitudeI heap a lot of praise on my kids. I point out when they do something I haven’t asked them to do, and I make a big deal about it. When they are extra helpful, I heap it on even more. Sometimes I wonder if they hear me because they may or may not even say thanks. And I’m okay with that. 

The other day I asked my 12-year-old son to take out the garbage, and when he came back in the house, I said to him “I want you to know, I really appreciate you.” And he stopped and said “Mom, I like it when you tell me that.” I was taken aback. I pointed out that I give him lots of praise, and he said it was something about the words “I appreciate you.”

Topics: leadership

Why You Should Fire Your Crappy Accounts

fire-crappy-accountsIs it okay if I use the word "crappy" here? Good.

Topics: Sales