The Center for Sales Strategy Blog

We are very excited to announce that LeadG2, The Center for Sales Strategy's inbound marketing division, has acquired Vitberg, LLC, a HubSpot Gold Partner. Vitberg, LLC specializes in serving the professional services industry, and they're bringing valuable expertise to LeadG2. Here is the official press release.

This acquisition is going to help us serve our current clients better and help expand our services as well. Traditionally, LeadG2 has been known as the expert in lead generation for the media industry, but with the addition of Vitberg, LLC we will be able to focus on a new industry—professional services.

Our knowledge and work on developing the 7 Step Lead Generation process can be modified and applied to professional services marketing, and we are excited to bring this expertise to a new industry.

Here we are at the end of another week (Where did it go??), and it's time for us to share what we've been reading online this week. Here are our "best" from around the web.

1. 7 Powerful Persuasion Techniques to Use In Your Next Sales Email — HubSpot

The sales email is a special breed of writing. You only have a very small window of opportunity to capture your reader’s attention and convince them to move one step closer toward a purchase. Use these writing techniques to ensure your emails have the best chance of success.

Undoubtedly it’s the question mark and should be the salesperson’s best friend. Understanding how to use the question mark can unlock the keys to the kingdom for a robust dialogue.

It's Friday! And it's time for us to share what we've been reading online this week. Here are our "best" from around the web.

1. 6 Leadership Questions Sales Managers Must Ask — SalesForce

What does it mean to be a sales leader that adds value to your organization—both the leadership above you, and the salespeople below? Here are six questions to get you thinking about how sales leaders can measure and improve their effectiveness.

A co-worker of mine recently posted a fun quiz on our employee Facebook page, called “Are These Marketing Buzzwords Real or Fake?” While taking the quiz, I couldn’t help but think some of the words I correctly answered were in reality just made up for fun, so I did little digging to investigate and found lots of buzzwords worthy of defining in plain English! Digital terms went from being a bunch of illusive acronyms to being a combination of words made up to define the new digital landscape. To help clear the muddy waters of digital marketing buzzwords, here are 5 defined in plain english: 

Take a minute to think about all of the sales meetings you’ve attended or facilitated. Were you disappointed or delighted? Maybe you felt bored or even punished. Did the facilitator, AKA Sales Leader, drone on, pontificate, lecture, demean, or all of the above? Was it a one-voice meeting? What was the general engagement quotient of the participants?

We've come to the end of another week, and now it's time for us to share what we've been reading online this week. Here are our "best" from around the web.

1. Best Practices for Lead Response Management — InsideSales.com

When are the best days/times to make contact with your leads? How many attempts should you be making? Learn what the most successful companies are doing to connect with and convert their leads in this infographic.

Chris Brogan recommends an exercise at the beginning of each year that he calls “My Three Words.” He uses these three words as a way to focus his energy and effort for the coming year—a creative twist on the new year’s resolution. I have seen Chris refer to this the last few years, but this is the first year I decided to take his recommendation.  

I created a first draft and set it aside a few days and then came back to put it in final form. My three words are Think, Decide, and Appreciate. Here’s what I resolve to do.