The Center for Sales Strategy Blog

If you think cold emailing is dead, you're wrong.

59% of B2B companies say email is the most effective channel for generating revenue. It's one of the most cost-effective forms of outreach that there is.

At the same time, you need to realize that you're not the only one sending emails. HBR reports that on average, professionals have more than 200 emails in their inbox and receive 120 new ones each day but respond to only 25% of them.

If you want to get a response to your emails, you'll need to employ the magic of etiquette, one of the best ways to create a human connection with the reader.

In this post, we talk about a few common mistakes people make writing cold emails, and some advice on how to improve these areas.

Building trust virtually, finding qualified leads, getting in front of the decision-makers — these are all challenges that salespeople face. And as a sales manager, you’re finding innovative ways to address these issues.

However, to become more effective in your role and provide a better overall direction for the entire team, it’s important to know the current challenges that sales managers face as well.

To help narrow down the current sales challenges facing sales managers, we asked our experts to weigh in. Here's what they said.

The prospecting challenge is real.

Sellers face it every day when making the choice to go after prospects that appear to be low-hanging fruit or quick sales — or pursue prospects with greater spending potential that will take longer to close.

You've met with a prospect several times — and this person also happens to be the CEO of the business. Score!

You've built a great rapport, they've shared challenges with you, and you've developed the perfect solution. You're really getting excited about the opportunities that are unfolding!

It's all going perfect, until you hear...

- MOTIVATION -

"Always Deliver More Than Expected."

- Larry Page

- AROUND THE WEB -

<< If you only read one thing >>

Customers aren't going to want to do business with a company that doesn't offer a great buying experience.

No matter the type of business you run, you need to treat your clients right if you want them to remain in business with you and spread the word about your good reputation.

Below are a few ways that you can improve the way your company interacts with prospects and clients.

For years, we've heard the phrase — make lemonade out of lemons. How do you make lemonade out of lemons?

In this episode of the Sales Leadership Series, Tom Morris, Author of over 30 books, including his latest, "Plato’s Lemonade Stand," joins the show to talk about challenge, change, difficulty and delight. This discussion took concepts from his books and applied them to sales leadership and tips for sales leaders.

Tune in now or keep reading for a brief overview.

Are you running out of ideas for how to find new prospects for your sales funnel?

It can be demoralizing when you feel like you’ve exhausted every avenue to find potential prospects for your B2B sales pipeline, but there are always more avenues to explore.

One such avenue is LinkedIn. LinkedIn is actually one of the best tools for finding B2B sales prospects thanks to the platform’s sophisticated search functions and ease of use.

The war for talent is particularly brutal right now, so once you find and hire the right person, you might be tempted to pat yourself on the back and relax.

Unfortunately, while you may have won a single battle, the war is still on. It's vital to plan out your strategy and then apply it.

How? By creating a strong onboarding plan that impresses your new hire and sets them on the path to being a top performer. Let’s discuss the 3 phases of our battle plan.

- MOTIVATION -

"The function of leadership is to produce more leaders, not more followers."

- Ralph Nader

- AROUND THE WEB -

<< If you only read one thing >>