Elissa Blankenship, on May 12, 2022
Creating an environment of trust and becoming a trusted advisor is one of the most important roles of a successful sales professional.
That requires a shift from focusing on selling your product or solution to understanding and meeting the needs of the prospect or client in the now, near, and far.
The Center for Sales Strategy, on August 19, 2021
Customers aren't going to want to do business with a company that doesn't offer a great buying experience.
No matter the type of business you run, you need to treat your clients right if you want them to remain in business with you and spread the word about your good reputation.
Below are a few ways that you can improve the way your company interacts with prospects and clients.
The Center for Sales Strategy, on June 24, 2021
As an effective sales professional, you can’t just close the book on clients after they’ve signed the deal, even if the bulk of the work then shifts to other departments.
How your team executes the post-sale experience has important implications for the company as a whole, as well as your relationship with the customer.
What occurs during this phase can result in the customer being even more satisfied than before (including with their experience during the sales process), or it can derail what was otherwise a well-executed marketing and sales strategy.
Jim Hopes, on September 19, 2017
We all know how powerful testimonials and success stories are as a tool to open doors with prospects who don’t know you yet. But, capturing such information has traditionally been time consuming and difficult. How many times has a client promised to write a testimonial letter for you and then never did it? It's usually not because your client is insincere; more likely they just got too busy with other things that were a higher priority. Besides, who writes letters today anyway?
Kim Alexandre, on December 1, 2016
‘Tis the Season! The Walmart countdown displays in the seasonal section of their stores were up and counting down before Halloween was over. That irks me for a number of reasons, but it also motivates me. I need to finalize my growth plans for next year… and so do you!
The Center for Sales Strategy, on July 8, 2013
Some say that salespeople are a dime a dozen. Basically, they have very little value. On the contrary! In b2b sales, great salespeople can literally be worth millions of dollars to their clients’ business.
Mike Anderson, on May 22, 2013
You should be jealous of me this week. I received an amazing thank you card from a client for whom I had created a custom sales meeting to help launch an important project.
The Center for Sales Strategy, on April 19, 2013
We are all in search of the ultimate sales strategy weapon we can employ to deal with the challenges of price and product competition. And, at last, we may have actually uncovered it.
Mike Anderson, on January 24, 2013
Mike Anderson, on December 10, 2012
My question for you: Is your message important enough and smart enough to sit among the many other priorities on this person’s smartphone?
