The Center for Sales Strategy Blog

Generating qualified leads with inbound marketing is not complicated or difficult.  It’s a repeatable process that can be broken down in only 561 words!

• Create a blog and graciously share information that matters to your business and your customers – this means regularly share insight, expertise, real world scenarios and stories that will suck your readers in and keep their attention until the end of the post.  Give them information they can use and commit to providing valuable content. Keep it real...no nonsense here.

When you’re trying to nail down an appointment with a business owner or manager, it is important to remember the root word of business: Busy.

In their trend forecast for 2013, Trendwatching.com shares an observation called “Mobile Moments.”  The idea is that people are now making use of every available moment, since they can hold their news sources, entertainment, telephone and social network in the palm of their hand.   

With the passing of Zig Ziglar yesterday, we have truly lost one of the world’s greatest motivational speakers and sales coaches. Similar to other great motivational speakers like Anthony Robbins, Ziglar focused on motivating the masses, and his message reached most of his audience through his popular CDs and "Get Motivated" speaking tours. Recently he had branched out and started a series of webinars and eBooks that have become very popular with a younger audience.

Happy Halloween! We hope you are having a spook-tacular day! Since we can't visit all your offices for Tricks and Treats, we thought we'd share a few Halloween-themed blog posts we love.

Think of the last family wedding you attended. Did you sit at a table with Aunt Nelda, picking at your salad? Or did you get up and mingle and dance? Did you do the funky chicken?

He said so himself. 

“It is not that I'm so smart. But I stay with the questions much longer.”

—Albert Einstein

It started innocently enough. You had a planning meeting with the client that you knew would take a better part of the morning, so you stopped at the donut shop on the way to the appointment. A couple of weeks later, you wanted to make-up for failing to return a phone call, so you grabbed a bag of bagels. And before you knew it, you were hooked on the stuff.

As it turns out, there are several similarities! After a recent 48 hour stint in the hospital, I had a number of observations on how the selling process is perceived from the prospect or customer's point of view.