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The Center for Sales Strategy Blog

Beware: Common Knowledge (aka Common Sense) Isn’t Always That Common

describe the imageOkay, it was worth a chuckle. Indeed, it was worth the effort to pull my cell phone out and take a picture of the sign, indicating a wading pool depth of one and a half feet.  And then it added, “No Diving.”

Topics: Sales

Eight Ways to Approach Your Sales Job Like an Endurance Athlete

why you should approach you job like an endurance athlete
Topics: Sales

The Biggest Sales Mistake You Can Make

the biggest mistake you can makeFrankly, it’s the same in sales as it is in any other creative, human endeavor. The biggest mistake you can make is no mistake at all. Don’t assume those people who make no mistakes in their b2b sales careers are the ones who are most polished and professional. They could be the ones who don’t push their boundaries of capability.

Topics: Sales

Four Ways to Get More Qualified Appointments per Week

4 Ways to Get More Qualified Appointments Per WeekSuccess in business usually isn’t because of the big things that are done once in awhile.  It’s usually the little things that are done over time that end up making the big differences. 

Topics: Sales

Before the Real Needs Analysis, Do Some "Presearch"

Before the real Needs Analysis, do some PresearchBefore the real needs analysis work, do some pre-meeting research... PresearchYes, it still happens. 

There are still account managers who open a Client Needs Analysis with, “So, how many years have you been in business?”  Or, “How many locations do you have?”  Or, “Do you have a website?”

These kinds of CNA questions don’t ask; they tell.  They tell the client, “This person has not done one stitch of research before asking me to give up this hour.”  Or, “This salesperson is lazy.”  Or, “This individual does not value my business very much if they couldn’t do a little homework in advance.”

Topics: Needs Analysis Sales

Top Articles to Help You Improve Sales Performance

sales strategyOne of the great benefits from a strong content marketing plan is that past blog articles can continue to be useful and help your target audience.

Topics: Sales

Does Your Sales Strategy Rush the Needs Analysis Process? Watch Out!

your sales strategyIn the sixth century B.C. there was a king going out on what might be similar to the needs analysis a salesperson goes out on today. King Croesus was seeking advice from the oracle, asking what the outcome might be if he invaded Persia. The answer was that if he did, a great empire would fall.

Topics: Needs Analysis Sales

Yikes! Your Sales Strategy Includes Surprising Your Prospect?

A surefire way to increase your closing ratio!Will the moment of truth be looming in the next meeting with your prospect—the meeting at which you look her in the eye, fingers crossed, and go for the close? 

Or, will this be the meeting where all you have to do is confirm the details to implement your solution—because your prospect already has a pretty good idea of what you’re bringing to the table?

Topics: Sales

Do You Have a Clue About Hiring Sales Talent?

hiring sales talent how to know exactly what you are looking for
Topics: Sales

Three Reasons Labor Day Increases Productivity and Revenue!

sales strategy
Topics: holiday Sales