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The Center for Sales Strategy Blog

An Approach Less Ordinary to Improve Your Sales Performance!

An approach less ordinaryIs your telephone approach to new prospects sounding a little “ordinary” these days? The purpose of your call may be to “find out more about the prospect's current needs,” but the prospect has heard it all before. 

Topics: Needs Analysis Sales

What do you MEAN he’s not here? We had an appointment!

missed appointmentWe’ve all had the experience of showing up for a meeting to learn the prospect (or client) is not there.  It’s easy to take this kind of a no-show as an insult… and assume the other party simply has no respect for your time.

Topics: Sales

Plans are Worthless, but Planning is Everything

plans are worthless but planning is everythingHandling an Account List is much like running a small business whose performance is the result of the owner’s initiative, resourcefulness and choices.  As a business person it is important to identify which opportunities are subject to your influence…and then determine what actions to take to ensure that your influence will have effect.

Topics: sales performance Sales

Email Marketing: When Is the Right Time to Send?

Emails Scheduling for primetimeA study of 21 million email messages sent in 2012 found that email opens and click-throughs have two “primetimes” per day—the first between 8 and 9 a.m., and the second between 3 and 4 p.m.

Topics: email Sales

Is Your Needs Analysis Going Nowhere?

Improving Sales PerformanceOkay, so you're sitting down face-to-face with your prospect and you are ready to begin what you hope will be a productive conversation about their specific needs and challenges.

Topics: Needs Analysis Sales

Are you really interested in revenue development?

heart hunger head

Topics: developing strengths Sales

Improving Sales Performance: The Fear of the Unknown

What buyers fear most...describe the image  It is a difficult objection to express, because the buyer doesn’t even know what it is they’re afraid of.  

Topics: sales performance Sales

Sales Management Secrets (Part 1): Coaching the Talent of Work Intensity

The first in an 8-part talent development series!

12 1212 Secrets to Coaching the Talent of Work Intensity
Topics: developing strengths Sales

Improving your sales performance! Is your message smart enough?

My question for you:  Is your message important enough and smart enough to sit among the many other priorities on this person’s smartphone?  

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Topics: customer satisfaction email Sales

STOP Searching for Customers and START Searching for Customer Needs!

customer needsIf you want to be more successful in your prospecting efforts, you may first need to make a paradigm shift—rather than searching for new clients, focus on a client you already have, and then search for that customer’s true needs. 

Topics: Sales