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The Center for Sales Strategy Blog

Weekly Roundup: Inbound Marketing Data: An Often-Overlooked Intellectual Asset of a Business + More

inbound marketing sales data

- WHAT'S MOTIVATING US THIS WEEK -

"THE HARDER THE CONFLICT, THE MORE GLORIOUS  THE TRIUMPH" 

-THOMAS PAINE

 

- WHAT WE'VE BEEN READING THIS WEEK -

<< If you only read one thing >>

Inbound Marketing Data: An Often-Overlooked Intellectual Asset of a Business  LeadG2

You can’t think of your database as just a list of names and contact information. It’s so much more than that. This data represents what’s possible for your business. It’s your future customers and referral sources. It’s next month’s closed deals and next year’s revenue. A company’s database can be the lifeblood of its revenue growth strategy.

Topics: Wrap-up

Weekly Roundup: Is Cold Calling Dead? + More

is cold calling dead

- WHAT'S MOTIVATING US THIS WEEK -

"OPPORTUNITIES DON'T HAPPEN. YOU CREATE THEM." 

-CHRIS GROSSER

 

- WHAT WE'VE BEEN READING THIS WEEK -

<< If you only read one thing >>

Is Cold Calling Dead? 17 New Prospecting Strategies Salespeople Should Use  Hubspot

Is cold calling dead? Let's be honest. That answer is "No." Cold calling used to be one of the best -- and only -- prospecting strategies salespeople could use. But in the past 40 years, a variety of more effective alternatives have emerged.

Topics: Wrap-up

Weekly Roundup: Sales Stats to Help you Sell Smarter + More

sales stats to help you sell smarter

- WHAT'S MOTIVATING US THIS WEEK -

"YOUR ATTITUDE, NOT YOUR APTITUDE, WILL DETERMINE YOUR ALTITUDE." 

-ZIG ZIGLAR

 

- WHAT WE'VE BEEN READING THIS WEEK -

<< If you only read one thing >>

73 Mind-Blowing Sales Statistics That Will Help You Sell Smarter in 2019  Hubspot

Like just 17% of salespeople think they're pushy -- compared to 50% of prospects.
And along similar lines, only 3% of buyers trust reps. The only professions with less credibility include car sales, politics, and lobbying.

Ouch. Luckily, not all sales-related data will bum you out. This list of sales statistics has invaluable nuggets of wisdom on everything from which words to avoid in your email subject line to the optimal number of questions to ask during a discovery call.

Topics: Wrap-up

Weekly Roundup: Reduce Friction in the Sales Process + More

reduce friction sales process

- WHAT'S MOTIVATING US THIS WEEK -

"SETTING GOALS IS THE FIRST STEP IN TURNING THE INVISIBLE INTO THE VISIBLE." 

-TONY ROBBINS

 

- WHAT WE'VE BEEN READING THIS WEEK -

<< If you only read one thing >>

6 Ways Inbound Marketing Tactics Can Reduce Friction in the Sales Process  LeadG2

Reducing friction in the early stages of engaging the market will increase conversion rates and accelerate deals through the sales process. Implementing these ideas on a consistent basis will help cement your brand as “easy to work with.”

Topics: Wrap-up

Weekly Roundup: 8 Habits of a Great Sales Manager + More

business-sales-manager-woman-edited

- WHAT'S MOTIVATING US THIS WEEK -

"MOST PEOPLE THINK 'SELLING' IS THE SAME AS 'TALKING.' BUT THE MOST EFFECTIVE SALESPEOPLE KNOW THAT LISTENING IS THE MOST IMPORTANT PART OF THE JOB." 

-ROY BARTELL

 

- WHAT WE'VE BEEN READING THIS WEEK -

<< If you only read one thing >>

8 Habits of a Great Sales Manager  LinkedIn

Like many sales managers, perhaps you landed in your leadership role based on your ability to sell. You were a fantastic salesperson who constantly hit (and shattered) goals and quickly rose to the top. You probably didn’t get your sales manager job by being a great manager. Many don’t know the first thing about how to manage a team. If this is you, you’re not alone.

Topics: Wrap-up

Weekly Roundup: Sales Engagement: The Intersection of Sales and Science + More

inbound-marketing-data-1

- WHAT'S MOTIVATING US THIS WEEK -

"TODAY IS ALWAYS THE MOST PRODUCTIVE DAY OF YOUR WEEK" 

-MARK HUNTER

 

- WHAT WE'VE BEEN READING THIS WEEK -

<< If you only read one thing >>

Sales Engagement: The Intersection of Sales and Science — Sales Hacker

Sometimes, simple ideas can spark revolutions. When science and sales meet, sparks fly. Just as cell phones and emails revolutionized the way people live and do business, sales engagement upends the infrastructure inefficiency that prevents even excellent salespeople from performing at peak excellence.

Topics: Wrap-up

Weekly Roundup: TED Talks Every Sales Professional Should Watch + More

ted talks for sales pros

- WHAT'S MOTIVATING US THIS WEEK -

"THE DIFFERENCE BETWEEN A SUCCESSFUL PERSON AND OTHERS IS NOT A LACK OF STRENGTH, NOT A LACK OF KNOWLEDGE, BUT RATHER A LACK OF WILL" 

-VINCE LOMBARDI

 

- WHAT WE'VE BEEN READING THIS WEEK -

<< If you only read one thing >>

10 TED Talks Every Sales Professional Should Watch in 2018 — Hubspot

Great sales departments motivate their employees with incentives, contests, and -- you guessed it -- pep talks. Viewed regularly by millions across the globe, TED Talks bring valuable new perspectives to the table. It's not always easy to stay motivated in the day-to-day grind of selling. TED Talks like these can give you just the jolt you need to remember why you love this job -- even during the longest sales days.

Topics: Wrap-up

Weekly Roundup: Secrets to Getting a Response From the CEO + More

get a response from the ceo

- WHAT'S MOTIVATING US THIS WEEK -

""OUR GREATEST WEAKNESS LIES IN GIVING UP. THE MOST CERTAIN WAY TO
SUCCEED IS ALWAYS TO TRY JUST ONE MORE TIME." 

-THOMAS EDISON

 

- WHAT WE'VE BEEN READING THIS WEEK -

<< If you only read one thing >>

9 Secrets to Getting a Response From the CEO in 2018 — Hubspot

When a salesperson sends a message to a lower-level prospect, they can afford to try a stronger ask at first and then tweak it or scale back as necessary. But when you’re pitching to a CEO, you really only have one shot to engage them. Bungle the ask and you might miss the runway entirely.

Topics: Wrap-up

Weekly Roundup: How to Respond When Prospects Ask For Customer References + More

customer references for prospects

- WHAT'S MOTIVATING US THIS WEEK -

"IN ORDER TO GROW BETTER, YOU NEED A CULTURE
THAT PUTS THE CUSTOMER FIRST."

-DHARMESH SHAH 
At Hubspot's Annual Conference, #INBOUND18

 

- WHAT WE'VE BEEN READING THIS WEEK -

<< If you only read one thing >>

How to Respond When Prospects Ask For Customer References: 12 Strategies — Hubspot

Customer references can make the difference between a closed sale or a lost one.
But there's a time and a place to introduce your prospects to your customers. It's not in the beginning of the sales process, when many prospects ask. It might not even be in the middle of your process if you haven’t already done a good job addressing their concerns.

Topics: Wrap-up

Weekly Roundup: Four Ways to Get Video Right for Social Selling + More

Business Strategy on the Mechanism of Metal Cogwheels.

- WHAT'S MOTIVATING US THIS WEEK -

"THE PEOPLE WHO ARE CRAZY ENOUGH TO THINK THEY
CAN CHANGE THE WORLD ARE THE ONES WHO DO."

-STEVE JOBS

 

- WHAT WE'VE BEEN READING THIS WEEK -

<< If you only read one thing >>

Four Ways to Get Video Right for Social Selling  SellingPower

When LinkedIn revealed that video posts now get three times the engagement of text posts on their platform, it sent shockwaves through the social selling community. Knowing that video provides such a significant engagement advantage means creating more video – and creating video with the best possible quality – is critical to making social selling initiatives effective.

Topics: Wrap-up