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The Center for Sales Strategy Blog

Weekly Roundup: The Sales Resources The Never Takes a Break + More

inbound marketing sales resource

- MOTIVATION -

"THE HARDER THE CONFLICT, THE MORE GLORIOUS THE TRIUMPH."

-THOMAS PAINE

 

- AROUND THE WEB -

<< If you only read one thing >>

Inbound Marketing is the Sales Resource that Never Takes a Break [VIDEO] — LeadG2

Salespeople aren’t always very productive. In fact, according to HubSpot Research, salespeople spend just one-third of their day in sales-related activities. Imagine if you had a sales resource that never went on vacation, or took a break, or got sidetracked by unproductive activity. Inbound marketing is that resource. >>> READ MORE

Topics: Wrap-up

Weekly Roundup: Why More Leads Isn't Always the Answer + More

lead generation sales playbook

- MOTIVATION -

"IN THE MIDDLE OF EVERY DIFFICULTY LIES OPPORTUNITY."

-ALBERT EINSTEIN

 

- AROUND THE WEB -

<< If you only read one thing >>

Why More Leads Isn't Always the Answer — LeadG2

"It's easy to assume that more leads is the answer to many of your sales problems, and as a lead generation company, you’d think we’d agree. However, what we’ve found working with many different businesses, in many different industries, is that not enough leads isn’t always the root of the problem." >>> READ MORE

Topics: Wrap-up

Weekly Roundup: Your Sales Tech Is Destroying Your Relationships With Prospects + More

sales-idea-edited

- MOTIVATION -

"ALWAYS DO YOUR BEST. WHAT YOU PLANT NOW, YOU WILL HARVEST LATER."

-OG MANDINO

 

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A Neglected Marketing Infrastructure Will Lead to Crumbing Revenue Growth — LeadG2

Governments repair and build roads. Utility companies run new transmission lines and fiber optics. And at home, we attach rain gutters to our houses and add-on new rooms. These are all examples of enhancing infrastructure. Even at work, we get new computers, new phones, and new desk chairs. Those too are infrastructure upgrades. Sales and marketing organizations have infrastructures as well. Websites, sales collateral, CRM, marketing automation, and email are all examples of marketing infrastructure basics. How often does your firm evaluate the status of your marketing infrastructure? Do you have everything you need? What are you missing? Is everything working as it should? Like any infrastructure (roads, bridges, roofs, plumbing, etc.), a marketing infrastructure can become less effective if it’s neglected. And a neglected marketing infrastructure will eventually lead to ineffective marketing plans and missed revenue targets. >>> READ MORE

Topics: Wrap-up

Weekly Roundup: Effectively Employing Sales Enablement + More

effectively employing sales enablement

- MOTIVATION -

"THE WAY TO GET STARTED IS TO QUIT TALKING AND BEGIN DOING."

-WALT DISNEY

 

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<< If you only read one thing >>

The 4 Components of Effectively Employing Sales Enablement — LeadG2

Sales enablement is quite the buzzword these days, but for good reason. When done effectively, it can have last impacts on a sales organization. It can shorten the sales cycle and strengthen the entire sales process. Sales enablement has the ability to increase conversion rates and drive new revenue while simultaneously saving your salespeople precious time. >>> READ MORE

Topics: Wrap-up

Weekly Roundup: Avoiding Unforced Errors, Designing a Sales Process + More

Sales Process

- MOTIVATION -

"MOST PEOPLE THINK 'SELLING' IS THE SAME AS 'TALKING.' BUT THE MOST EFFECTIVE SALESPEOPLE KNOW THAT LISTENING IS THE MOST IMPORTANT PART OF THEIR JOB"

-ROY BARTELL

 

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<< If you only read one thing >>

22 Questions to Ask Yourself if You Aren't Seeing Inbound Marketing Results — LeadG2

No one does marketing for marketing’s sake. We want to establish our brand, build an audience, convert leads, grow a pipeline, accelerate deals through the funnel, and ultimately grow revenue. Unfortunately, that doesn’t always happen. Success or failure needs to be based on more than just a gut feel. Data doesn’t lie. What do the numbers tell you? Here are several questions that can jump-start a discussion and help you determine your best next steps toward getting your desired results and increasing your revenue from your inbound marketing efforts. >>> READ MORE

Topics: Wrap-up

Weekly Roundup: Mastering Buyer Enablement in B2B Sales + More

lead-magnet-607219-edited

- MOTIVATION -

"NEVER PUT OFF TILL TOMORROW WHAT YOU CAN DO TODAY"

-THOMAS JEFFERSON

 

- AROUND THE WEB -

<< If you only read one thing >>

Mastering Buyer Enablement in B2B Sales — LinkedIn

When buyers win, you win. That’s the fundamental mindset behind buyer enablement and it’s one that will separate the best B2B sellers going forward. >>> READ MORE

Topics: Wrap-up

Weekly Roundup: Lessons in Sales Leadership from John C. Maxwell + More

sales leadership

- MOTIVATION -

"SETTING THE GOALS IS THE FIRST STEP IN TURNING THE INVISIBLE INTO THE VISIBLE"

-TONY ROBBINS

 

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Lessons in Sales Leadership from John C. Maxwell — LinkedIn

We all know that strong sales leadership is important, and that it can dramatically improve a team’s results. But what makes a great sales leader? Which attributes can we hone to improve our positive impact? How do we go about prioritizing these efforts? A new book from John C. Maxwell may offer helpful guidance. This book, Leadershift: The 11 Essential Changes Every Leader Must Embrace, calls out three chapters (and corresponding “shifts”) that are especially pertinent for today’s sales leaders and managers. >>> READ MORE

Topics: Wrap-up

Weekly Roundup: Three New Selling Skills You Need to Win with Buyers + More

building-relationships-sales-manager-salesperson-040679-edited

- MOTIVATION -

"THE MOST UNPROFITABLE ITEM EVER MANUFACTURED IS AN EXCUSE"

-JOHN MASON

 

- AROUND THE WEB -

<< If you only read one thing >>

Three New Selling Skills You Need to Win with Buyers  Selling Power

Effective sales professionals are recognizing that the skills needed today look different from conventional selling capabilities. Uptiering, asserting, and aligning are all part of the new playbook. >>> READ MORE

Topics: Wrap-up

Weekly Roundup: Why Business Acumen is Key to Sales Success + More

sales success

- MOTIVATION -

"THE MOST UNPROFITABLE ITEM EVER MANUFACTURED IS AN EXCUSE"

-JOHN MASON

 

- AROUND THE WEB -

<< If you only read one thing >>

Why Business Acumen is Key to Sales Success (And How to Get It)  Hubspot

What sets sales leaders apart from everyday reps? Why are some salespeople more effective at closing deals? And how do some reps skyrocket their career growth? The answer is simple: Business acumen. It's a term often thrown around boardrooms and blog posts, but today, I'm breaking down exactly what it is, why it's important, and how you can develop it. >>> READ MORE

Topics: Wrap-up

Weekly Roundup: Content in the Sales Process, Social Selling + More

social-business-connection

- MOTIVATION -

"YOU WIN THE GAME ONE PLAY AT A TIME."

-FRANK TARKENTON

 

- AROUND THE WEB -

<< If you only read one thing >>

One Simple Way to Improve Your Sales Process with Content (VIDEO) LeadG2

Are you using content in the sales process? How do you use content in the sales process? Likely, your marketing team has created a large amount of great content that's not only beneficial for lead generation, but is also helpful for lead nurturing. This content could range from informational blog posts to ebooks, checklists, or industry guides. In this video, Dani Buckley, GM at LeadG2 shares one important way to utilize content in the sales process that many salespeople overlook. This one, simple tip can help improve a salesperson's sales performance. >>> READ MORE

Topics: Wrap-up