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The Center for Sales Strategy Blog

If You Care About Culture, You Have to Hire for It From the Start + More

 Company_Culture

It's the end of another week, and we're sharing the top articles and resources we've read this week! Here are our "best" from around the web.

1. If You Care About Culture, You Have to Hire for It From the Start — Inc.

More and more companies are beginning to realize the importance that culture has to their business. A strong company culture positively influences recruitment, retention, productivity and overall employee satisfaction. But if you want a stong culture, you have to hire people who reflect the culture you're working towards. This article explains how.

Topics: Inbound Marketing Sales Wrap-up

Grow From Your Strengths + More

 

Here we are at Friday, the end of another week, and we're sharing the top articles and resources we've read this week! Here are our "best" from around the web.

1. Grow From Your Strengths — strategy + business

Most companies want to grow. But as this article points out, you can grow profitably and sustainably only from a position of strength. The author explains how to chart a course toward sustainable and profitable expansion by combining four approaches to growth. 

Topics: Inbound Marketing Sales Wrap-up

Deliver Feedback That Sticks + More

 Giving_Feedback

We've come to the end of the week, and we're sharing the top articles and resources we've read this week. Here are our "best" from around the web.

1. Deliver Feedback That Sticks — Harvard Business Review

The secret of effective feedback is making it feel like the message is coming from an ally, not an adversary. But this is easier said than done. This article offers practical steps to make sure you're delivering feedback in a way that shows you're on the same team.

Topics: Inbound Marketing Sales Wrap-up

It Pays to Give Thanks at the Office + More

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It's Friday, and it's time to share our Top 5 articles and resources from this week's readings. Here are our "best" from around the web.

1. It Pays to Give Thanks at the Office — The Wall Street Journal

In many offices, it's rare to hear "Thank you," or "I really appreciate that." But in a 2013 survey of 2,000 Americans, sponsored by the John Templeton Foundation, 80% of professionals agreed that receiving gratitude makes them work harder. And when researchers at the London School of Economics analyzed more than 50 studies for a 2011 paper that looked at what gets people charged up at work, they discovered some interesting findings. They concluded that we give our best effort if the work gets us interested and excited, if we feel that it’s providing meaning and purpose, and if others appreciate what we’re doing. This article digs into the details of why appreciation is such a strong motivator.

Topics: Inbound Marketing Sales Wrap-up

5 Reasons Your Social Media Campaign Won’t Bear Fruit + More

Social-Media

We've come to the end of the week, and now we're sharing our favorite articles and resources from the last few days. Here are our "best" from around the web.

1. 5 Reasons Your Social Media Campaign Won’t Bear Fruit — Social Media Today

With over two billion people worldwide having an active presence on some social network or other, businesses now understand the importance of being on social media. But many companies are disappointed with the results they're seeing from their efforts. This post details a few reasons why companies aren’t seeing the results they’d like.

Topics: Inbound Marketing Sales Wrap-up

How to Get Better at Giving and Receiving Feedback + More

giving_and_receiving_feedback

It's Friday, and time to share the Top 5 blog posts, articles, and resources we've found online this week! Here are our "best" from around the web.

1. How to Get Better at Giving and Receiving Feedback — Inc.

It's not easy to give feedback. Will the person take what you say the right way? How can you communicate your message so that the person will understand? And receiving feedback often isn't much easier. This Inc. post explains how effective feedback strengthens relationships and improves performance, and it offers practical ways to both give and receive constructive feedback. 

We'd add to this list that when managers give feedback to their team members, it's best to do it in light of their individual talents. For example, if a salesperson struggles to use mini closes while making an in-person presentation because he or she has softer Command and Persuasion talents, your feedback to the salesperson will be more successful if you suggest building mini close statements into written proposals. This person is much more likely to use a mini close if it’s in writing than if he or she has to do it in person.

Topics: Inbound Marketing Sales Wrap-up

How Marketing Can Increase Customer Lifetime Value + More

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We've found several excellent thoughts and ideas online this week, and now it's time to share them with you! Here are our "best" from around the web.

1. How Marketing Can Increase Customer Lifetime Value — SBI

It's much easier to sell to a client than to sell to a prospect. Customer loyalty makes marketing and sales easier, lowers costs, and increases customer lifetime value (CLV). So how can you make it happen? This post from Sales Benchmark Index digs into how to create loyal customers who continue to buy from you again and again. 

Topics: Inbound Marketing Sales Wrap-up

How User Experience and Content Quality Affect SEO + More

Content_Quality_and_SEO

It's Friday, and it's time for our Top 5 favorite news articles and industry blog posts from this week! Here are our "best" from around the web.

1. UX, Content Quality, and SEO — Moz

Just how do UX design and content quality affect your SEO ranking? This video from Moz explains how your site's user experience and content quality influence where your pages appear in the search results. 

Topics: Inbound Marketing Sales Wrap-up

How to Fix the #1 Mistake that 94% of Sales Professionals Make in Negotiation + More

Sales-Negotiation

Throughout the week we're reading news articles and industry blogs, and Friday is the day we share our Top 5 with you. Here are this week's "best" from around the web.

Topics: Inbound Marketing Sales Wrap-up

What to Do When Your Campaign Isn't Converting

Inbound marketing campaign

Each week we gather up the Top 5 (in our opinion!) posts or articles we've read online, and share them with you. Here are this week's "best" from around the web.

Topics: Inbound Marketing Sales Wrap-up