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The Center for Sales Strategy Blog

6 Bold Predictions for Digital Marketing in 2016 + More

Here we are at the end of the week once again! It's time for us to share what we've been reading online this week. Here are our "best" from around the web.

1. 6 Bold Predictions for Digital Marketing in 2016 — Social Media Today

Chad Pollitt, industry thought leader and publisher of Relevance, puts forth six interesting predictions for where digital marketing is headed in the coming year. Check out what he has to say on Social Media Today.

Topics: Inbound Marketing Sales Wrap-up

How to Drive a Mobile Strategy + More

We've once again come to the end of the week! It's time for us to share what we've been reading online this week. Here are our "best" from around the web.

1. How to Drive a Mobile Strategy: The 4 Questions Digital Marketers Should Ask — Adobe

Every exec knows that there’s been a monumental shift in business mobility. Global tablet sales this year will be around 381M with 18% of those for the enterprise. B2B marketers are wise to learn how they can take advantage of the changing times. Adobe has some excellent insights.

Topics: Inbound Marketing Sales Wrap-up

How to Actually Put Your Marketing Data to Use + More

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Hope you've had a great week! It's Friday, and time for us to share what we've been reading online this week. Here are our "best" from around the web.

1. How to Actually Put Your Marketing Data to Use — HBR

There is little doubt that Big Data and analytics are changing the face of marketing. But that doesn’t make marketing more strategic, just more precise. Strategy is essential, now more than ever. This article takes a look at what you need to consider when crafting your marketing strategy.

Topics: Inbound Marketing Sales Wrap-up

The Case for Humble Executives + More

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It's Friday, and time for us to share what we've been reading online this week. Here are our "best" from around the web.

1. The Case for Humble Executives— The WSJ

Humility doesn't get a lot of attention when it comes to traits that make great leaders. But servant leadership gives executives an edge that leaders with big egos don't have. Their empathy enables them to build strong teams that accomplish more. There's a difference between confidence and ego. This article explains that when you combine humilty with confidence, your leadership skills improve.

Topics: Inbound Marketing Sales Wrap-up

Is Display Advertising REALLY in Trouble? + More

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Here we are at the end of another week! (They go by so fast, don't they??) It's time for us to share what we've been reading online this week. Here are our "best" from around the web.

1. Is Display Advertising Really in Trouble? HubSpot

Ad-blocking software has marketers worried, but is display advertising really in trouble? HubSpot has an interesting perspective to share in this blog post. Maybe all marketers need to do to see results is change the way they're using digital ads.

Topics: Inbound Marketing Sales Wrap-up

How Sales and Marketing Can Avoid Letting Each Other Down + More

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It's Friday! Hope you've had a good week! Now it's time for us to share what we've been reading online this week. Here are our "best" from around the web.

1. How Sales and Marketing Can Avoid Letting Each Other Down — Salesforce

Sales and Marketing teams can work together to ensure leads get qualified and converted, and everyone is happy. This post offers some tips that show you how to make that happen. These tips are most relevant for a multi-step, complex sale environment.  

Topics: Inbound Marketing Sales Wrap-up

4 Data-Driven Questions to Streamline Your Social Media Campaigns + More

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We've come to the end of the week once again, and it's time for us to share what we've been reading online this week. Here are our "best" from around the web.

1. 4 Data-Driven Questions to Streamline Your Social Media Campaigns — Unbounce

The key to being successful in your social media marketing lies in your data and analytics—gaining insight into what works and then doing more of it. This post covers four questions that help you understand your social media analytics. 

Topics: Inbound Marketing Sales Wrap-up

Ad Blocking Becomes a Real Threat + More

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It's Friday, and it's time for us to share what we've been reading online this week. Here are our "best" from around the web.

1. Ad Blocking is Becoming a Real Threat: Here's What Publishers Can Do About It — HubSpot

Ad blocking is causing a lot of concern lately, most recently brought into the spotlight by Apple's release of iOS 9. This article explains how ad blocking works and what you can do to work around it.

Topics: Inbound Marketing Sales Wrap-up

Why Banner Blindness Shouldn't Scare You + More

 Sales_and_Inbound_MarketingWe've come to the end of the week again, and it's time for us to share what we've been reading online this week. Here are our "best" from around the web.

1. Why Banner Blindness Shouldn't Scare You — VWO

Banner Ad Blindess is a real phenomenon. Stats show that only 14% users recall the last display ad they saw and the content it promoted. But Banner Blindness doesn't have to scare you, if you know how to beat it. This article explains how Banner Blindness works and offers 6 tricks and techniques that can minimize it to make your ads stand out in front of users.

Topics: Inbound Marketing Sales Wrap-up

Interviewing Salespeople? 6 Traits You Can't Compromise On + More

 

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It's Friday! Hope you've had a great week, and it's time for us to share what we've been reading online this week. Here are our "best" from around the web.

1. Interviewing Salespeople? 6 Traits You Can't Compromise On — HubSpot

Hiring salespeople is a lot like qualifying a prospect. You have a position you need to fill, but if a candidate is a bad fit, it’s important to find out sooner rather than later so you can spend precious time on more promising applicants. This presentation suggests the top 6 traits that winning salespeople share.

Topics: Inbound Marketing Sales Wrap-up