Innovation is important. We salute all of you that are thinking of—and trying—new ways to add value, deliver service and provide new information to the customers you serve.
Matt Sunshine, on October 5, 2012
Innovation is important. We salute all of you that are thinking of—and trying—new ways to add value, deliver service and provide new information to the customers you serve.
Matt Sunshine, on June 28, 2012
The 99th Tour de France cycling race begins in just a few days. The Tour de France is arguably one of the toughest endurance contests that exists today. The quick facts: it includes 21 days of racing over a 23 day period of time, and it will cover 2100 miles with some of the most amazing uphill climbs on the planet. Twenty two teams, each with nine riders, will start the race with the plan to come out victorious. If the Tour were all about business, you could easily equate the winning of the Tour de France to that of closing a mega target account at mega key account level. So, let's look a few of the sales strategies we can take away from the Tour de France.
Matt Sunshine, on June 8, 2012
I know sometimes you probably just want to stop the conversation and say something like, "Excuse me, but I don't understand a word you are saying." But you don't because, these days, people don't ask questions. They nod and say "okay," and then change the subject... and talk about things they do know. This seems to be the situation with digital. Most people reading this did not grow up speaking digital, and while some did take digital as a second language, they still speak it with an accent.
Matt Sunshine, on May 29, 2012
A couple of weeks ago, we posted “How to Get Started with Business Blogging.” The reaction to this post has certainly exceeded expectations; as we have received an incredible amount of email from business owners, sales managers, marketers and sales people who all want more information. They see the benefit of having a business blog, and they understand—and want to own—a thought leadership position with their customers and prospects. They have a real need to establish a better lead generation system because the one they have right now (or not at all) is simply not cutting it.
Matt Sunshine, on April 3, 2012
Last week I attended a client’s annual leadership conference where I had the opportunity to see a keynote presentation from Tim Sanders, former Chief Solutions Officer at Yahoo, and author of the bestselling book Love is the Killer App. Tim did a great job articulating the importance of why talent is the key to everything. He also spent some time talking to the audience about email at work and how it is currently the #2 cause of stress in the workplace (#1 is change). Tim mentioned that he has the Dirty Dozen Rules of Email Etiquette and shared a few of them with us.
Matt Sunshine, on February 27, 2012
If you’re like me, you can't help yourself when it comes to a Top 10 List. I don't know what it is about a list—let alone a Top 10 List—but every time I see one, I feel compelled to pay attention. The following will link you to five Top 10 Lists that are worth your time.
Matt Sunshine, on August 16, 2011
I bet you're thinking what does the phrase "don't give up" have to do with Elvis and what could this possibly be doing on a blog about Sales Strategy!!! Great questions, and in a second, I think it will all become very clear. Turns out, that Jerry Weintraub (Legendary Hollywood producer and promoter) practiced a principle that we talk about a lot at The Center: Don’t Give Up!
Matt Sunshine, on April 11, 2011
Why is that “role play” has such a bad rap? It’s as if these are the dirtiest four-letter words that a salesperson might hear, and I really don’t get it. When did practice become a bad thing?
Matt Sunshine, on February 14, 2011
Thought: Maybe the sales staff for the 21st century should look different than the sales staff of the 20th century…
