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The Center for Sales Strategy Blog

Shaye Smith

Shaye Smith

Shaye is the Director of Marketing for The Center for Sales Strategy, LeadG2, and Up Your Culture. She nerds out on B2B marketing strategy and analytics that drive performance. In her spare time, she teaches dance and enjoys pizza/ice cream dates with her tiny human, working out, a cold glass of beer, wine paired with cheese, and exploring the beautiful Emerald Coast (FL) that she's blessed to call home!

Recent Posts by Shaye Smith:

Weekly Roundup: Reduce Friction in the Sales Process + More

reduce friction sales process

- WHAT'S MOTIVATING US THIS WEEK -

"SETTING GOALS IS THE FIRST STEP IN TURNING THE INVISIBLE INTO THE VISIBLE." 

-TONY ROBBINS

 

- WHAT WE'VE BEEN READING THIS WEEK -

<< If you only read one thing >>

6 Ways Inbound Marketing Tactics Can Reduce Friction in the Sales Process  LeadG2

Reducing friction in the early stages of engaging the market will increase conversion rates and accelerate deals through the sales process. Implementing these ideas on a consistent basis will help cement your brand as “easy to work with.”

Topics: Wrap-up

Weekly Roundup: 8 Habits of a Great Sales Manager + More

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- WHAT'S MOTIVATING US THIS WEEK -

"MOST PEOPLE THINK 'SELLING' IS THE SAME AS 'TALKING.' BUT THE MOST EFFECTIVE SALESPEOPLE KNOW THAT LISTENING IS THE MOST IMPORTANT PART OF THE JOB." 

-ROY BARTELL

 

- WHAT WE'VE BEEN READING THIS WEEK -

<< If you only read one thing >>

8 Habits of a Great Sales Manager  LinkedIn

Like many sales managers, perhaps you landed in your leadership role based on your ability to sell. You were a fantastic salesperson who constantly hit (and shattered) goals and quickly rose to the top. You probably didn’t get your sales manager job by being a great manager. Many don’t know the first thing about how to manage a team. If this is you, you’re not alone.

Topics: Wrap-up

Weekly Roundup: Sales Engagement: The Intersection of Sales and Science + More

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- WHAT'S MOTIVATING US THIS WEEK -

"TODAY IS ALWAYS THE MOST PRODUCTIVE DAY OF YOUR WEEK" 

-MARK HUNTER

 

- WHAT WE'VE BEEN READING THIS WEEK -

<< If you only read one thing >>

Sales Engagement: The Intersection of Sales and Science — Sales Hacker

Sometimes, simple ideas can spark revolutions. When science and sales meet, sparks fly. Just as cell phones and emails revolutionized the way people live and do business, sales engagement upends the infrastructure inefficiency that prevents even excellent salespeople from performing at peak excellence.

Topics: Wrap-up

Weekly Roundup: TED Talks Every Sales Professional Should Watch + More

ted talks for sales pros

- WHAT'S MOTIVATING US THIS WEEK -

"THE DIFFERENCE BETWEEN A SUCCESSFUL PERSON AND OTHERS IS NOT A LACK OF STRENGTH, NOT A LACK OF KNOWLEDGE, BUT RATHER A LACK OF WILL" 

-VINCE LOMBARDI

 

- WHAT WE'VE BEEN READING THIS WEEK -

<< If you only read one thing >>

10 TED Talks Every Sales Professional Should Watch in 2018 — Hubspot

Great sales departments motivate their employees with incentives, contests, and -- you guessed it -- pep talks. Viewed regularly by millions across the globe, TED Talks bring valuable new perspectives to the table. It's not always easy to stay motivated in the day-to-day grind of selling. TED Talks like these can give you just the jolt you need to remember why you love this job -- even during the longest sales days.

Topics: Wrap-up

Weekly Roundup: Secrets to Getting a Response From the CEO + More

get a response from the ceo

- WHAT'S MOTIVATING US THIS WEEK -

""OUR GREATEST WEAKNESS LIES IN GIVING UP. THE MOST CERTAIN WAY TO
SUCCEED IS ALWAYS TO TRY JUST ONE MORE TIME." 

-THOMAS EDISON

 

- WHAT WE'VE BEEN READING THIS WEEK -

<< If you only read one thing >>

9 Secrets to Getting a Response From the CEO in 2018 — Hubspot

When a salesperson sends a message to a lower-level prospect, they can afford to try a stronger ask at first and then tweak it or scale back as necessary. But when you’re pitching to a CEO, you really only have one shot to engage them. Bungle the ask and you might miss the runway entirely.

Topics: Wrap-up

Weekly Roundup: How to Respond When Prospects Ask For Customer References + More

customer references for prospects

- WHAT'S MOTIVATING US THIS WEEK -

"IN ORDER TO GROW BETTER, YOU NEED A CULTURE
THAT PUTS THE CUSTOMER FIRST."

-DHARMESH SHAH 
At Hubspot's Annual Conference, #INBOUND18

 

- WHAT WE'VE BEEN READING THIS WEEK -

<< If you only read one thing >>

How to Respond When Prospects Ask For Customer References: 12 Strategies — Hubspot

Customer references can make the difference between a closed sale or a lost one.
But there's a time and a place to introduce your prospects to your customers. It's not in the beginning of the sales process, when many prospects ask. It might not even be in the middle of your process if you haven’t already done a good job addressing their concerns.

Topics: Wrap-up

Weekly Roundup: Four Ways to Get Video Right for Social Selling + More

Business Strategy on the Mechanism of Metal Cogwheels.

- WHAT'S MOTIVATING US THIS WEEK -

"THE PEOPLE WHO ARE CRAZY ENOUGH TO THINK THEY
CAN CHANGE THE WORLD ARE THE ONES WHO DO."

-STEVE JOBS

 

- WHAT WE'VE BEEN READING THIS WEEK -

<< If you only read one thing >>

Four Ways to Get Video Right for Social Selling  SellingPower

When LinkedIn revealed that video posts now get three times the engagement of text posts on their platform, it sent shockwaves through the social selling community. Knowing that video provides such a significant engagement advantage means creating more video – and creating video with the best possible quality – is critical to making social selling initiatives effective.

Topics: Wrap-up

Weekly Roundup: If You Abandoned this Sales Tactic, You've Been Misled + More

sales tactic engagement communication

- WHAT'S MOTIVATING US THIS WEEK -

"DIFFICULTIES BREAK SOME MEN BUT MAKE OTHERS"

-NELSON MANDELA

- DON'T MISS THIS -

<< FREE LIVE WEBINAR AUGUST 29TH>>

How Inbound Can Turbo Charge Your Outbound Sales Efforts — LEADG2

Outbound sales tactics are alive and well. The key is that your sales organization can't survive relying solely on this alone. That's where inbound comes in... In this webinar, we'll explore how inbound and outbound efforts work together to help your salespeople improve sales performance and reach revenue goals. We'll also explore tactical inbound sales strategies that you can start implementing right away. REGISTER HERE.

- WHAT WE'VE BEEN READING THIS WEEK -

<< If you only read one thing >>

If You Abandoned this Sales Tactic, You've Been Misled  Inc

Don't stop selling solutions -- just change the way you do it. Customers still need help solving problems, but they won't waste time with salespeople who don't understand the bigger picture or haven't done their homework.

In this post, Matt Sunshine, Managing Partner at The Center for Sales Strategy, shares how to approach this stage of the sales process.

Topics: Wrap-up

Weekly Roundup: The Balancing Act Of Sales Management + More

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- WHAT'S MOTIVATING US THIS WEEK -

"When we tell people to do their jobs, we get workers.
When we trust people to do their jobs, we get leaders."

-SIMON SINEK

- DON'T MISS THIS -

<< FREE LIVE WEBINAR AUGUST 29TH>>

How Inbound Can Turbo Charge Your Outbound Sales Efforts — LEADG2

Outbound sales tactics are alive and well. The key is that your sales organization can't survive relying solely on this alone. That's where inbound comes in... In this webinar, we'll explore how inbound and outbound efforts work together to help your salespeople improve sales performance and reach revenue goals. We'll also explore tactical inbound sales strategies that you can start implementing right away. REGISTER HERE.

- WHAT WE'VE BEEN READING THIS WEEK -

<< If you only read one thing >>

The Balancing Act Of Sales Management: Person Vs Process  LinkedIn

Sales management is the most important role in revenue generation for any business but how do you balance 'managing the person' with 'managing the process'? How do you love and encourage your people, yet hold them to account for doing what's necessary in creating sales and customer success?

Topics: Inbound Marketing Sales Wrap-up

Weekly Roundup: How Inbound Can Turbo Charge Your Outbound Sales Efforts + More

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- WHAT'S MOTIVATING US THIS WEEK -

"Many of life's failures are people who did not realize
how close they were to success when they gave up."

-THOMAS EDISON

- DON'T MISS THIS -

<< FREE LIVE WEBINAR AUGUST 29TH>>

How Inbound Can Turbo Charge Your Outbound Sales Efforts — LEADG2

Outbound sales tactics are alive and well. The key is that your sales organization can't survive relying solely on this alone. That's where inbound comes in... In this webinar, we'll explore how inbound and outbound efforts work together to help your salespeople improve sales performance and reach revenue goals. We'll also explore tactical inbound sales strategies that you can start implementing right away. REGISTER HERE.

- WHAT WE'VE BEEN READING THIS WEEK -

<< If you only read one thing >>

How ABM Helps Sales and Marketing Work Together — LinkedIn

Marketing and sales should work together. It sounds so simple and obvious, in theory. In practice, however, many sales and marketing teams work independently, leaving them unaware of otherwise obvious opportunities. There’s a better way, and that way is account-based marketing (ABM). It’s a strategy that doesn’t just call for alignment between sales and marketing teams, but generates it.

Topics: Inbound Marketing Sales Wrap-up