
The words "Role Play" immediately bring feelings of fear, dread, and anxiety for most salespeople.
But why?
That's easy. Most sales managers use role-playing as a form of punishment. We've all either done it or had it done to us.
As a manager, we are often frustrated by a salesperson, team, or project when they fail to make the progress that we expect. We try all kinds of solutions: motivation, incentives and sometimes "threats," but when those don't work, what do we do? We summon the team for a meeting. A meeting where we ROLE-PLAY! That'll work! Right?
Well, it can, but only if we do it right!










