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The Center for Sales Strategy Blog

Nielsen Gives TV Reason to Smile and 100 Best Places to Work for Millennials

iStock_000036160628_Small_blogThere's so much content published every week that a person can never read it all themselves. That's why we're here, bringing you the weekly wrap up.  

Here are the five articles that piqued our interest:

1. These 10 Tips From a CEO Can Take Your Career From Average to Awesome {Inc}

This question was answered by Nelson Wang, CEO of Collide on QuoraWhat is the single greatest piece of career advice you've ever received?

Topics: Wrap-up

Your People Are Watching Your Every Move (and non-move)

newMy colleague Jim Hopes wrote recently about the importance of expectations, explaining our lever analogy . People learn and grow in response to the expectations set by others—parents, teachers, friends, colleagues, mentors, and in the workplace, most especially managers who know how to do their job.  Expectations are most effective when they’re individualized, tailored to the unique strengths of each person you manage and to where they are in their growth curve.

Topics: Sales

Two of the Most Important “To Do” Lists for Salespeople are Hidden in Plain Sight

Needs Analysis and The Critical PathThere is a seemingly endless variety of business books out there that promise to reveal the next profound truth, invent the next strategic angle, or inspire the next great idea. Most focus on some exciting concept that makes for a great read, but fail to address the major problem most salespeople face: Figuring out what’s important and getting it done.

Topics: Sales

The "Buy Now" Button Comes to Pinterest and Instagram

Why_Did_You_Buy_ThatAs Social Media continues to mature, they continue to search for new ways to engage consumers and drive revenue. Two weeks ago, Pinterest and Instagram introduced similar features aimed at accomplishing both goals and these new options could be game changers for businesses and consumers.

The first "buy now" button is the Buyable Pin that was introduced by Pinterest on June 2nd. The new feature will allow users to purchase products without ever having to leave Pinterest—when they see a blue Buy It button. If you live in the United States and use an Apple device, you will begin seeing the new feature in a couple of weeks. According to the company’s blog, you should be able to discover over 2 million Buyable Pins on your iPhone or iPad by the end of June. Android users will have to wait a little longer to see the new Buyable Pins. 

Topics: Digital

What I Learned Again about Sales—from the Guy Who Poured My Wine

learning-about-sales-from-the-guy-who-poured-my-wineAnybody who knows me knows I enjoy a glass of red wine. I am not a connoisseur by any means, but I do love a good glass of Cabernet. 

While traveling recently, I requested a glass at dinner and the server went above and beyond the call of duty. Instead of serving me the house Cabernet (honestly, I would probably have been fine with that), he immediately asked what I liked. Full bodied? Heavy? And then he proceeded to pour me three samples to choose from. The dollar-per-glass charge for samples became a moot point. I knew what I was getting and that I would enjoy my vino with dinner. What service!

This server also called most customers by name when they entered, poured their “usual,” and asked about their kids and pets. Oh, to have more servers like this….

What was the sales lesson I was reminded of as I watched this genius server in action?

Topics: Sales sales process

10 Habits of Success to Adopt into Your Daily Routine

Screen_Shot_2015-06-18_at_4.11.35_PMThere's so much content published every week that a person can never read it all themselves. That's why we're here, bringing you the weekly wrap up.  

Topics: Wrap-up

Add One Word to Your Definition of Prospecting and See What Happens

prospectingSince the first salesperson roamed the earth in prehistoric times (yes, we know what she was selling, but that’s not the focus of this article!), prospecting has been defined as looking for people who might become customers, or simply, looking for customers.

There’s a slightly different definition, not nearly as well known, that opens up a whole new vista of opportunity: Looking for customer needs. Just one word is different, but it changes the entire meaning.

What this New Definition Does to You

The first thing that happens when you add that word is that you automatically—instantaneously! —start focusing on customer needs instead of the products and services you handle. Your empathy, expertise, and problem-solving capabilities take center stage, making you more interesting, more useful, and more likely to be viewed as a trusted and valued source.

Topics: Sales sales process

How to Start an Argument
You Don’t Care About Winning

great-leaders-argue-but-dont-winGreat leaders need to learn how to start an argument they don’t care about winning.

If your leadership team never argues or debates, that’s a good sign of harmony.

False harmony. It takes time and energy to argue well. It’s easier to avoid it. But the best leaders don’t—they ignite it.

When we think of harmony, we think of calm. But if arguments are rare in your organization, that calm you’re creating just might be the calm before the storm.

It’s healthy to challenge one another’s thinking. It forces you to own your opinion well enough to make a case for it (even if you’re wrong). The final decision will be a better one if you hear more viewpoints and a greater number of options.

Topics: Leadership

What Managers Need to Increase Employee Engagement

manager-employee-engagement

Do women managers care more about their employees? A recent Gallup Poll finds that “female bosses are more engaging than male bosses.” They site several reasons why and conclude by recommending businesses hire more female managers. While we certainly need to keep narrowing the gender gap in America’s management ranks, what can anyone do to increase employee engagement among their direct reports?

Let’s start with the Gallup Poll. These management activities were found to increase employee engagement:

  • Encouraging their subordinate’s development
  • Checking frequently on their employee’s progress
  • Giving recognition and praise for good work

Why “No” is One of the Best Words to Have in Your Business Vocabulary

no-is-the-best-wordI recently reached out to a friend of a friend. I wanted to pick his brain on some business ideas that I thought were very related to what he does. I was hoping for a new connection, some thoughtful conversation, and a little free advice.

When I finally reached out, he very politely said “no.” Of course, he said more than just “no,” but the bottom line was that he was strapped for time working on a new online course that was about to launch and that his wife was about to have a baby. He said he would love to help in the future—like six months down the road—but that right now, he just had to say “no” to some things.

At first, I was a little put off, even shocked. I hadn’t expected him to say no. But the more I thought about it, the more I realized there was a lot I could learn from this experience. His “no” wasn’t personal at all, and I do believe he meant it when he said he’d have that conversation in six months. But he had to choose. He had to be picky with his time, and I respect that. That’s something I try to be hyper-aware of in my life, as we all know that time is our most precious commodity.

So, I ask you: Are you saying “no” often enough?

Think about these four kinds of people in your life:.

1. Your Customers

Sometimes we over-serve. Shoot, I probably over-serve my clients every day, and they probably don’t even realize it (shame on me). But this can be a big problem and one that we all need to work on. It’s okay to get paid for what you do and to acknowledge when something is outside the scope of your contract or your capabilities. Don’t feel like every request has to be met or you’ll lose their business. Don’t leave that client hanging; suggest alternatives. Quality partners will appreciate and respect you more when you are honest about boundaries.

See also: "How" Selling Solves Your Business Problems

Topics: Sales