What have you been reading lately? There's so much content published every week that a person can never read it all themselves. That's why we're here, bringing you the weekly wrap up.
Here are the five articles that piqued our interest:
1. Jobs are at a 14-year high {USA Today}
The number of job openings in the US has surged to a 14-year high… shifting the power from potential employers to applicants. This is a good time for sales managers to take our brand and connect course and focus on the suggested action steps to get more attention from top applicants.
2. Customer value optimization {Digital Marketer}
This flow chart and blog post show Digital Marketer's path to purchase. It's a neat way to think about what to do after each step.
Have you ever been able to successfully change someone?
What have you been reading lately? There's so much content published every week that a person can never read it all themselves. That's why we're here, bringing you the weekly wrap up.
I have been enjoying short stories from Twitter lately. The latest comes from Sean Hill, 
This is our second edition of The Center for Sales Strategy's summer reading list. If you missed last year's, 
What have you been reading lately? There's so much content published every week that a person can never read it all themselves. That's why we're here, bringing you the weekly wrap up.
If it’s been a long time since you admitted ignorance, you might want to be worried. I was talking to a client the other day asking questions about their plans for sales enablement and he said he had to admit his ignorance on the topic.
If every time your prospect or customer felt like you were pushing your products, rather than focusing on his business, he transformed into a Hollywood film director and screamed, “Cut. Boring! You’re out of here!” He’d be doing you a favor. What happens more often is that the prospect is bored and finds a semi-polite reason to show you the door. He’s just polite enough that you don’t get the bigger message—that you were boring.
