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The Center for Sales Strategy Blog

Email Tone: It Can Be Louder Than Words

Email Tone  It Can Be Louder Than Words

The remote workforce offers opportunities and challenges that we may not have considered when working in a common location. We take for granted proximity to our coworkers and the ease with which we communicate and convey our emotions and intentions. Communication that we had in person tends to shift to digital and allows us to stay connected no matter where we are co-located.

However, we still need to be aware of the tone we are using, which in writing can be more complicated than spoken words (because our brain fills in the gaps when we lack information).

Topics: email sales process COVID19 Resources

Track, Measure, and Improve Cold Email Prospecting

Cold Email Prospecting Tracking the Sales ROI

Email is a critical part of a prospecting strategy, as long as it’s used in the ways in which it’s intended for. HubSpot defines a prospecting email as an outreach email a salesperson sends to a potential customer to introduce themselves, their business, and how they can help their prospect.

Email prospecting is not for building relationships, communicating a strategy, sharing an idea, or conversation in general. Create your prospecting email the right way, integrate it into a sound prospecting plan, and then you can dramatically enhance the cold calling process by getting your first closethe appointment.

Topics: sales process prospecting email marketing

Weekly Roundup: Building a Virtual Selling Channel, Remote Metrics to Measure + More

Building a Virtual Selling Channel, Remote Metrics to Measure

- MOTIVATION -

"Whether you think you can, or you think you can't, you're right."

-Henry Ford

- AROUND THE WEB -

<< If you only read one thing >>

Building A High-Performing Virtual Selling Channel–Forbes

Virtual selling is now fundamental to growth in a market where remote selling is the “next normal” as the coronavirus pandemic has forced over 4 Billion consumers, customers, employees, and salespeople to stay at home.

Lost in the rush to enable remote sales teams, is the fact that virtual selling channels offer growth-oriented companies the potential to transform sales performance and accelerate growth. Properly designed and equipped, virtual selling channels can dramatically improve the coverage, control, and cost effectiveness of your commercial model while offering buyers the speed of response and experiences they demand. >>> READ MORE

Topics: Wrap-up

Earn My Attention. Don’t Steal It. 7 Best Practices Using Video to Breakthrough Your Prospects' Email Clutter

prospecting with videoWhen you try to engage in a serious conversation via email, you will generally find the recipient calling you on the phone to have the conversation. If you meet other people for a livingaka work in sales—verbal communication is usually the best form of communication.

To people like us, we only prefer written text when confirming dates or answering 'yes' or 'no' questions. Most salespeople are more effective when they have a face-to-face opportunity than when they depend on their writing abilities. With those face-to-face meetings now temporarily on-hold, we need email to help us reach people we don’t know. You need to stand out from all the other emails, and here's how.

Topics: video sales process prospecting COVID19 Resources

How to Maintain Relationships with Clients When Business is Slow

How to Maintain Relationships with Clients When Business is Slow

Often the terms “tough times,” “slow times,” and “uncertain times” create a pessimistic feeling, but they can easily be seen as an opportunity. Yes, times are changing, and business models are shifting, but the relationship you establish right now with your clients and prospects will define your organization in the future.

With no meetings or sales conferences taking place, how can you genuinely maintain relationships with clients and prospects? Whether it’s being proactive or adjusting your marketing strategy, all it takes is innovation, effort, and willingness to do so.

Topics: business relationships sales strategy COVID19 Resources

10 GIFs That Sum Up Working From Home in Sales

10 GIFs That Sum Up Working From Home in Sales

Taking refuge from the coronavirus, several salespeople have joined the estimated 8 million employees already working from home. Sales managers and salespeople alike are learning new skill sets that will help increase productivity, maintain relationships, and generate revenue to keep their sales pipeline strong.

Below we've gathered ten GIFs that all salespeople working from home can understand. Share these with your team or on social media the next time you need a good laugh to make a point.

Topics: sales management COVID19 Resources

Consistent Steps That Lead to Consistently Winning: A Strategic Sales Process

Consistent Steps That Lead to Consistently Winning A Strategic Sales Process

Salespeople fill a fundamental role in society, so why do they get a bad rep? In a HubSpot’s Research study, Buyers Speak Out: How Sales Needs to Evolve, respondents were asked to submit the word they most associated with salespeople.

The number one response was “pushy."

Persistence is part of being a salesperson, but there’s a difference between consistently adding value with each check-in and rambling on about the benefits of what you’re selling. It’s decades and decades of the “pushy” kind of sales tactic that has made the average salesperson somewhat unpopular. We’re here to help change that, with an updated look at the customer-focused sales process.

Topics: sales process sales accelerator

Weekly Roundup: Navigating Uncertainty, Courageous Decisions + More

Navigating Uncertainty, Courageous Decisions

- MOTIVATION -

"Be the kind of person who dares to face life's challenges and over them rather than dodging them."

-Roy Bennett

- AROUND THE WEB -

<< If you only read one thing >>

How B2B Sales Teams Can Navigate Uncertainty–HubSpot

When both sellers and customers hit rough times, the problems that we face can be a lot greater, and more complicated to deal with. When these situations happen, businesses need to figure out how they can survive.

It’s a lot for any company to take. So, what exactly do you do? Is it time to enter panic stations and go back to the drawing board? Search for ways to re-establish your company? Or do you just need to make a few fundamental changes to the way that you operate? HubSpot discusses a possible course of action.>>> READ MORE

Topics: Wrap-up

How to Keep a Sales Culture Intact While Working Remotely

How to Keep a Sales Culture Intact While Working Remotely

Most people would agree that their world feels as though it has recently flipped upside-down! In this brand new world of social distancing, we’re scrambling to figure out how to be productive in an unplanned work from home environment—and also remain engaged.

Even in a strong business climate (like we had just weeks ago), company culture and employee engagement are vital to the success of an organization. They have a direct impact on revenue, employee turnover, and key account retention. 

During these uncertain times, however, when most of us are forced to work in dramatically different ways than we normally would, it is paramount!

Topics: sales culture user manual culture COVID19 Resources

10 Podcasts to Help Build Your Business Acumen

10 Podcasts to Help Build Your Business AcumenMany clients at The Center for Sales Strategy are essentially in the business of helping companies grow their business. 

In order to do that effectively, we teach salespeople how to think like a business owner. Thinking like a business owner takes the focus off what you sell (your products) and puts your focus on how to help your client or prospect achieve their desired business results. 

The better a salesperson becomes at thinking like a business owner, the better they will be at asking questions, establishing credibility, and ultimately becoming trusted and valued.

There are endless amounts of podcasts out there on business development and new ones being released daily. This article isn’t about all the great business podcasts hitting the market, but rather a handful of the best podcasts that we feel will help salespeople improve their business acumen and encourage salespeople to help their clients and prospects grow their business.

Topics: business development podcasts COVID19 Resources