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The Center for Sales Strategy Blog

[INFOGRAPHIC] CSS By The Numbers

css-by-the-numbers-2018-headerJust like an athlete, you can go it alone and get some occasional wins. To win a gold medal requires a clear plan, consistent discipline, and constant improvement.

At The Center for Sales Strategy (CSS), we take delivering client results seriously. We are here to help take your sales strategy from occasional wins to gold medals. Our proven strategies help clients improve their company’s sales performance and increase their sales revenue by providing tailored solutions for their needs.

We've taken some time to dig into last year's numbers so we can analyze and improve in the coming year. Here's what 2018 looked like, and we'll be sharing 2019 soon after the New Year. 

Topics: Sales coaching

Change This NOW! If You Want to Increase Retention Rates and Referrals

Increase Retention Rates and Referrals

From sales and marketing to service interactions, gender defines the way a message is perceived. Women crave connection more than men, and perception is ultimately her reality. When it comes to perception and seeing, feeling, hearing, and sensing things, there is no such thing as objectivity.

The golden rule to treat others the way you want to be treated is long gone. It’s now the platinum rule, treat others the way they want or need to be treated.

If you want to increase your retention rates, referrals, and ultimately improve your top line, change the way you deliver the consumer brand experience.  

Topics: Buyer's Journey gender brand experience

Weekly Roundup: Essential Roles on a Modern Sales Team + More

essential roles on a modern sales team

- MOTIVATION -

"ALL THINGS BEING EQUAL, PEOPLE WILL DO BUSINESS WITH, AND REFER BUSINESS TO, THOSE PEOPLE THEY KNOW, LIKE, AND TRUST."

-BOB BURG

 

- AROUND THE WEB -

<< If you only read one thing >>

Essential Roles on a Modern Sales Team — LinkedIn

Great teams are not defined by simply having the best players. They are defined by depth, balance, and cohesion. Whether in business, sports, music, or otherwise, the highest-performing teams tend to include a diverse range of skills. Together, the team becomes a well-rounded whole greater than the sum of its parts.

This is especially true In the complex world of modern selling. It would be tough to find any single sales pro who embodies every element of an ideal skill set for the job today. But with the right skills represented in your team, you can work toward a well-rounded squad that checks every box.
>>> READ MORE

Topics: Wrap-up

6 Pro Tips to Turn Sales Talent into Performance and Develop Your Sales Hunters

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An article I wrote on how to hire a great sales hunter stirred up great conversations about how to coach and develop those hunters once they are onboard. Great stuff, so I want to share it with you!

The best way to grow an organization is to grow each of the people within that organization, including your sales hunters. Great managers do this by keeping the natural behaviors of these people top of mind and committing to a handful of strategies to maximize their strengths. 

When we studied the very best new business developers out there, we found six specific behaviors that great sales hunters had in common. We also discovered the best ways to maximize these natural strengths and help them to turn raw potential, or talent, into performance.

Here are our Pro Tips on how to develop each of the six behaviors commonly found in the best new business developers out there:

Topics: sales management Talent coaching

Fuel Better Experiences by Focusing on the Entire Consumer Journey

Focusing on the Entire Consumer Journey

When was the last time you purchased anything without researching online?

We bet it's been a while!

According to studies, 81% of shoppers conduct online research before buying. They search content on products and services that best suits their needs, read reviews, browse pictures, look at the best deals, and more.

People go online to research at every stage of the consumer journey. Countless digital micro-moments rule the buying process.

Topics: customer journey sales conference

How to Quickly Identify Your Human Capital Expense [VIDEO]

 

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From identifying new opportunities for growth to driving profitable revenue streams, salespeople are the fuel to your company’s fire. As sales managers and leaders, we often state that our team is our most valuable asset, but are we doing anything about it?

If we’re going to take this principle seriously, then identifying your human capital expense is essential. Do you ever wonder if you’re doing your very best as a sales manager?

Topics: Talent coaching talent focused management

Understanding the Different Ways Sales Talent Assessments are Used for Both Recruiting and Coaching

Understanding the Different Ways Sales Talent Assessments are Used for Both Recruiting and Coaching

Talent assessments are an excellent tool for understanding the way your candidates and current salespeople are wired. The difference in approach with each group is key to productive new hires and successful coaching.

Topics: coaching recruitment sales talent assessment

Weekly Roundup: Generating B2B Leads Naturally + More

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- MOTIVATION -

"IT'S NOT YOUR CUSTOMER'S JOB TO REMEMBER YOU. IT'S YOUR OBLIGATION AND RESPONSIBILITY TO MAKE SURE THEY DON'T HAVE A CHANCE TO FORGET YOU."

-PATRICIA FRIPP

 

- AROUND THE WEB -

<< If you only read one thing >>

Generating B2B Leads Naturally — LinkedIn

What is a normal experience on social media like for you? I’m not talking about using it for business — I’m talking about a simple leisurely scroll. But the ultimate point I’ll make is that maybe there shouldn’t be much of a difference.

When I hop onto LinkedIn or another social media network, my usual routine is to check out the feed, press “Like” on a few posts that catch my eye, and leave a comment or two. When there’s a prompt, maybe I’ll message an acquaintance directly. It’s an easy way to stay in the loop and maintain relationships. These activities represent the fundamental purpose of social media, and that’s why the channel can be so effective as a business tool.

The thing is, social media might be most effective as a business tool — and specifically as an avenue for lead generation — when we’re not treating it as one.
>>> READ MORE

Topics: Wrap-up

Set Your Team Up for Sustainable Sales Performance Going into 2020

key to sales performance

Think of sales performance as a three-legged stool. When all three legs are strong, there is nothing sturdier. But if one of the legs isn’t holding up its weight, the stool can no longer do its job. Just as you need all three legs on that stool, so too must a sales organization have three solid legs to carry the weight of the expectations placed on it. As we get closer to 2020, ensure your team is strong in all three areas and set your team up for improved sales performance in the new year.

Topics: sales performance sales management Talent

Talk to Your Clients! Fostering Communication Through Service-Level Agreements

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We know it’s extremely important to maintain open and regular communication with clients. Each team should be consistently tracking their efforts and goals and addressing any concerns along the way. Due to time restraints and other factors, that rarely happens – and that’s where a Service-Level Agreement steps in.

As sales professionals, we love annual contracts because we know that clients are going to spend throughout the course of a year. However, we cannot become apathetic and only talk to clients once a year.

Topics: renewal service-level agreement communication