The Center for Sales Strategy Blog

We spend a great deal of our lives at work, and one of the things that can make or break that experience is whether we have a good leader. Not just someone who can bring in the numbers but someone who can lead people.

To be an effective and respectful leader, one must lead with empathy and compassion.

Conflict between sales and marketing is nothing new. The most common scenario is that marketing teams complain about a lack of timely follow-up with their hard-earned leads or them not being closed properly, and sales is often unhappy with the quality of leads they get from marketing. These two teams

Marketing teams can track the online behaviors of leads to help warm up what would otherwise be a cold call. At the same time, data and insight from your sales team can help marketing improve how they recognize leads that will most likely convert and identify the most efficient communication channels.

Bringing sales and marketing together is paramount to the growth of your company.

The summer months can be challenging for salespeople, as many potential clients may be taking vacations or shifting their focus to 2024.

However, with the right strategies in place, salespeople can overcome the summer sales slump and keep their numbers up. Let’s explore the top five ways for salespeople to stay productive and successful during the summer months.

Over the past several months, I've increasingly heard from salespeople and sales leaders that business has slowed. Deals are taking longer to close, and accounts are hesitant to make long-term decisions. With this shift, and the need to drive more revenue, the focus on acquiring new business has increased.

While new business development is crucial for growth, many forget the importance of retaining the business they have worked so hard to acquire and develop! Getting new accounts in the door will add revenue, but it will have less of an impact if you are simply replacing dollars from existing accounts – think of trying to fill a leaky bucket.

To build a great sales team, you need a great leader. Talented and engaged managers coach and develop their teams, always improving the standards of performance.

They put their people first, but their focus on development doesn’t stop with their direct reports. Highly effective sales managers also spend time on their own growth and development, seeking opportunities to learn and improve.

To keep top leaders engaged, it’s important to provide them with ongoing development opportunities.

Good salespeople know that you can’t close a deal without the prospect feeling good about it.

What is not as obvious is that what they feel has more to do with what they say than with what you tell them.

Why? Because what they really need is to feel understood, listened to, and reassured. And to do that, you have to actually listen to them.

How much is too much talking versus too much listening? After analyzing over 25k sales conversations, studies found that top-performing sales professionals speak an average of 43% of the time, while their clients speak for 57% of the conversation.

This is called the 43:57 ratio, the "golden talk-listen ratio," and Gong.io found that sales reps who achieve it see an improvement in their sales performance.

Sales teams are the backbone of any successful business, and their performance can make or break a company's bottom line.

But with so much competition in today's marketplace, it's becoming increasingly difficult for sales reps to stand out from the crowd and close deals. That's why it's important to revamp your sales strategy and implement unique prospecting methods and tools to give your team a competitive edge.

We're going to explore five innovative prospecting methods and tools to help your sales team boost their performance and close more deals. From using AI-powered chatbots to leveraging social media platforms, we'll cover practical tips and strategies to help you stay ahead of the curve and achieve your sales goals.

Scenario: A team member comes to you, excited because a former coworker, a Top Performer, has just let them know that they are looking for a new position.

They are perfect for an opening on your team! You become excited because that opening has been hard to fill. Finding quality candidates has been hard and the competitive job market brutal.

So you can’t wait to hire this person. But before you meet with them, you have them take the Sales Talent Assessment, confident that their talents will match the glowing description by your AE.

Then comes that email. Not recommended to move forward in your process.

What?! How can this happen? And what do you do next?

The future of sales forecasting with AI is set to transform how businesses approach sales strategies. The power of AI will help businesses achieve more accurate, personalized, and timely insights into customer behavior and market trends.

As we continue to navigate 2023, it becomes crucial for sales professionals and organizations to stay ahead of the curve by embracing emerging trends that can enhance their sales strategies and drive sustainable growth.

In this article, we explore five key trends that are revolutionizing the B2B sales landscape, providing valuable insights and practical tips to help you navigate and thrive in this competitive environment.

From implementing personalisation to remote selling and account-based selling, get ready to discover the game-changing trends that are shaping the future of B2B sales.