The Center for Sales Strategy Blog

My friend Nancy mentioned recently that she was finding it difficult to source good candidates for a particular position she had open in her company. So she decided to ask her social network if they knew anyone who might be a good fit. (Here at The Center for Sales Strategy, we think asking your social network is a smart idea in most cases.)

What a great week! There are some great gems from our writers here, and wonderful news from around the web. Read on!

The Center for Sales Strategy Weekly Wrap-Up

• Monday, Steve Marx gave us a a dose of serious slump medicine.

• Tuesday, John Henley wrote about the most important planning meeting we could hold for 2015.

Building your personal brand often begins with describing yourself. Yet this is often the hardest part for people. To say “I am this” or “I am that” can be a struggle. We can describe most everyone else, but many of us fall mute when it comes time to talk about ourselves.

What a great week! There are some great gems from our writers here, and wonderful news from around the web. Read on!

The Center for Sales Strategy Weekly Wrap-Up

• Monday, Steve Marx gave us a list of tough questions sales leaders would really rather not be asked.

• Tuesday, Greg Giersch wrote about the sales funnel, and asked several gut-check questions.

Mobile has evolved tremendously over the last five years. And the technological advances of 2014 alone have catapulted mobile to the top—as the desired media consumption platform for many. Affordable choices in devices as well as data-friendly carrier plans have given consumers the means, so marketers can now provide the motive. 

What a great week! There are some great gems from our writers here, and wonderful news from around the web. Read on!

The Center for Sales Strategy Weekly Wrap-Up

• Monday, Steve Marx told us five things we need to know about our best accounts.

• Tuesday, John Henley gave us hints and tricks on how to win on Twitter (at least in the short term).

Today is Thanksgiving in the United States. It's my favorite holiday, hands down. The focus is on being together, and sharing a delicious meal, that took hours to prepare, and reflecting on the past year, with an emphasis on gratitude.

There's nothing to buy, no gifts to exchange, and no expectations except to be present and eat more than your fill.

I think I’m starting to understand the value of Twitter. For the week ending November 8^th, I had 56 total views, picked up 21 new followers, and five of my tweets were favorited by people in my network. It’s a big increase, from even just one month prior. The week ending October 5^th, I had 11 total views and 12 new followers (no favorites).

What a great week! There are some great gems from our writers here, and wonderful news from around the web. Read on!

The Center for Sales Strategy Weekly Wrap-Up

• Monday, Greg Giersch asked if salespeople really needed a personal brand.

• Tuesday, Matt Sunshine asked if we were really using our sales superpowers, and reminded us exactly what sales superpowers are.

It seems the push for individuals to have a personal brand is becoming the new black. It’s the cool thing to do. The message is that everyone, including salespeople, need a brand just like a big company or a pop star. Who’s got time for that? Sure, becoming the expert, the blogger, the “thought leader” in your industry sounds like a great idea. But it also sounds like an insurmountable goal. So why bother?

Does everyone need to become a thought leader?

First, don’t let me discourage you. Many of you, let’s say 2 in 10, are already running down the Personal Brand path, and it won’t be long before you are a thought leader in your field. If you are not one of those swimming in social media enthusiasm, what can you do to compete?  

First, focus just on your LinkedIn profile. Here’s why: