LeadG2, on October 16, 2015
Here we are at the end of another week! (They go by so fast, don't they??) It's time for us to share what we've been reading online this week. Here are our "best" from around the web.
Ad-blocking software has marketers worried, but is display advertising really in trouble? HubSpot has an interesting perspective to share in this blog post. Maybe all marketers need to do to see results is change the way they're using digital ads.
LeadG2, on October 9, 2015
It's Friday! Hope you've had a good week! Now it's time for us to share what we've been reading online this week. Here are our "best" from around the web.
Sales and Marketing teams can work together to ensure leads get qualified and converted, and everyone is happy. This post offers some tips that show you how to make that happen. These tips are most relevant for a multi-step, complex sale environment.
LeadG2, on October 2, 2015
We've come to the end of the week once again, and it's time for us to share what we've been reading online this week. Here are our "best" from around the web.
The key to being successful in your social media marketing lies in your data and analytics—gaining insight into what works and then doing more of it. This post covers four questions that help you understand your social media analytics.
LeadG2, on September 25, 2015
It's Friday, and it's time for us to share what we've been reading online this week. Here are our "best" from around the web.
Ad blocking is causing a lot of concern lately, most recently brought into the spotlight by Apple's release of iOS 9. This article explains how ad blocking works and what you can do to work around it.
LeadG2, on September 18, 2015
We've come to the end of the week again, and it's time for us to share what we've been reading online this week. Here are our "best" from around the web.
Banner Ad Blindess is a real phenomenon. Stats show that only 14% users recall the last display ad they saw and the content it promoted. But Banner Blindness doesn't have to scare you, if you know how to beat it. This article explains how Banner Blindness works and offers 6 tricks and techniques that can minimize it to make your ads stand out in front of users.
LeadG2, on September 11, 2015
It's Friday! Hope you've had a great week, and it's time for us to share what we've been reading online this week. Here are our "best" from around the web.
Hiring salespeople is a lot like qualifying a prospect. You have a position you need to fill, but if a candidate is a bad fit, it’s important to find out sooner rather than later so you can spend precious time on more promising applicants. This presentation suggests the top 6 traits that winning salespeople share.
LeadG2, on September 4, 2015
It's the end of another week, and we're sharing the top articles and resources we've read this week! Here are our "best" from around the web.
More and more companies are beginning to realize the importance that culture has to their business. A strong company culture positively influences recruitment, retention, productivity and overall employee satisfaction. But if you want a stong culture, you have to hire people who reflect the culture you're working towards. This article explains how.
LeadG2, on August 28, 2015
Here we are at Friday, the end of another week, and we're sharing the top articles and resources we've read this week! Here are our "best" from around the web.
Most companies want to grow. But as this article points out, you can grow profitably and sustainably only from a position of strength. The author explains how to chart a course toward sustainable and profitable expansion by combining four approaches to growth.
LeadG2, on August 21, 2015
We've come to the end of the week, and we're sharing the top articles and resources we've read this week. Here are our "best" from around the web.
The secret of effective feedback is making it feel like the message is coming from an ally, not an adversary. But this is easier said than done. This article offers practical steps to make sure you're delivering feedback in a way that shows you're on the same team.
Greg Giersch, on August 18, 2015
Most times when you find yourself at a crosswalk, you simply stand in front of the "don't walk" signal, and the light will eventually say "walk." Sales can be a lot like that. You just show up often enough and someone eventually buys something.
At important, busy intersections, corners where some extra caution is required, you can walk up to the crosswalk and watch the lights cycle through for the cars over and over, but you just keep getting "don't walk." After a while, you'll look behind you and see there's an extra step you need to take to get across: there's a button you need to push to get the "walk" signal you want. It's an easy thing to do, but if you don't notice it, you could stand there all day waiting.
