The Center for Sales Strategy Blog

Are you looking to stay on top of the latest trends and strategies within the sales industry?

It’s no secret that successful businesses need a strong sales department in order to be competitive. To give your team members an edge, it pays off to follow leaders in the field who have proven themselves as thought leaders: those individuals who can share insights and advice with inspiring stories, passion, and expertise.

In this article, we’ve rounded up some of the most influential sales gurus out there today – so if you want to know how to get ahead of your competition, join us as we explore our list of must-follow sales thought leaders!

One of the main reasons leadership is challenging is because you are managing a fast-moving conveyor belt of decisions. One decision after another is rolling off the conveyor belt: 

• Should I remove this non-performer even though I have two other open positions? 
  
  
• Do I shift the compensation plan to get the team focused on the right behaviors, knowing it could disrupt the culture and distract top performers? 
  
  
• I just announced our new hybrid work expectations, and now my top performer is asking for more flexibility because of a family situation—do I allow it? 

You can’t obsess over each one and slow everything down, but you don’t want to make knee-jerk decisions, either.

There are myriad ideas and theories out there about what makes a great leader, and many are useful. They give some insight into those characteristics that define effective leaders—strategic thinking, strong focus, a sense of mission, passion for customers, innovation, hard work—the list goes on.

But there is one trait strong leaders often exhibit that is not often discussed. It is the innate ability to build powerful relationships with the people who work for them. It’s critical, and it correlates to long-term success for the leader for several reasons:

Work and career are areas that are ever-evolving.

New ways of working emerge, skill sets and experiences change, and employee expectations shift. As a leader, it's important to understand where your priorities need to be and how you can position yourself to help your employees grow.

57% percent of people were reported to quit their jobs because of poor leadership in their organization. Leaders set the tone of an organization's culture. In order to retain a happy and productive workplace, it's integral to understand the value of leadership development. 

Leaders can be found via a talent search. In other instances, leaders are born through continuous leadership development. 

In this article, we'll dissect the four main benefits of leadership development and learn more about the importance of leadership development training.

Assuming a sales manager does need a training plan can be a costly mistake. Too often this element is overlooked, and revenue suffers. Creating a training plan that includes specific elements to be completed in the first 30-60 days on the job is a great way to avoid this.

Here are four areas that should be included in a sales manager training plan:

• People
• Process
• Planning
• Performance

Keep reading for information on each to add focus to the area of creating and using training for a manager.

Does your organization have a turnover problem? Do you worry that your top talent will leave for another opportunity?

It may be time to refocus on people development and revisit employee growth plans.

We all know that ongoing coaching, training and development are important and key factors in retaining employees long-term. According to LinkedIn, 94% of employees say they would stay in their role longer if their company invested in their professional development. Yet in another survey, nearly 59% of employees claim they had no workplace training and that most of their skills were self-taught.

Promoting someone to a manager doesn't make them a leader.

While managers have power, they too often lack the skills to use that power effectively. What you want is a strong sales leader, but how do you get there?

That question is why we've written this guide to people management and leadership development. We'll review the core difference between a manager and a true leader and how to train managers to get there.