The Center for Sales Strategy Blog

Sometimes, showing, more than telling, is a better way to pitch ideas and new products to potential customers and investors. This way, you can give them graphic images and pictorial representations of your pitch, which is a more engaging way to sell yourself.

One of the ways to do this is through a sales presentation. It presents your product or service to clients professionally, informing, educating, inspiring, and motivating the customer or investor to take action in favor of your product. 

However, poorly-delivered sales presentations can defeat the purpose, sometimes even turning the client off from doing business with you. A sales presentation is carefully prepared by taking time, energy, dedication to create the perfect pitch. 

If you’ve ever wondered what makes pitching the perfect sales presentation to customers and investors so important, this article will tell you. We’ll also share tips to help you deliver the perfect sales pitch and wow your clients.

With the new year here,  many sales managers and executives are planning to make certain they have a plan in place to equip and prepare their sales teams for a good year.  

Certainly the changes in the selling environment we have all experienced in the last 20 months or so have exposed some areas for improvement as well added new expectations for how business is done. 

So, how can we best identify the needs of the sales team?  Here are two methods to consider.

It's hard to keep up with every article we publish throughout the year! So, today, we're making it easy by recapping the most popular sales process posts we've published in 2021.

Providing quality content that helps our clients and visitors improve their sales performance is a goal of ours, and we hope this blog has brought you insight, education, and tips to get you on the path to success.

We've searched for the most popular blogs of 2021, and we've curated these lists to bring you some of the most informative content from the year. Check out these top blogs on the sales process from 2021, and let them kickstart your 2022 sales strategy.

Even the best salespeople hear the word “no” from time to time.

You know how it goes; you did everything right. You built up some serious rapport, had that million-dollar idea, and presented a top-notch proposal. In the end, though, it just didn’t happen.

The prospect said “no.” NO! It’s never fun to lose, but how you handle these losses can make or break you.

2022 is poised to be one of the most disruptive years for media sellers. 

Organizations faced with staffing challenges and companies struggling to recover from losses —  businesses in every category feel the impact. And often, there are stark differences based on category and region. 

Generally, businesses are looking to grow new business and revenue. Bolstering sales, disruption in the workplace, supply chain challenges, and a host of other opportunities means a laser focus on how to sell in 2022 will be vital to success. 

Sellers and managers can win more deals by focusing on several cornerstone principles and repeating them daily.  

This article was originally published on Sales & Marketing Management.

Sales leaders are responsible for more than closing deals. Teams depend on them to see the big picture, measure current strategies, and evaluate new opportunities. Sales diagnostics help leaders see their operations from all sides so they can identify bottlenecks and keep revenue climbing.

Once you present a solution to a prospective buyer or client, two things happen.

It becomes either Close Won or Close Lost. Close Won is obviously the ideal or desired scenario, but what happens when your pending deal is Close Lost? Is ALL lost? Maybe not. 

Ask yourself these three questions to determine if you can change a Close Lost scenario into a Close Won.

Whether a sales reps is out in the field answering prospects' questions or within the office conversing about company initiatives, inefficient communication can take a significant toll on your company's success.

When communicating with prospects, quick access to the right information at the right time is essential for selling the product or service.

Having better communication skills will increase your chances of closing the deal. Here are a few simple steps for salespeople to help take their communication with prospects to the next level.

Everybody wants to sell faster! No matter your industry or product, every organization is in a hurry to close more business. And on the surface, that sounds like a good idea — but it's not.

Too often, we're in such a hurry to close the sale that we rush and make mistakes in the sales process that actually slows down the act of closing.

In our haste, we tend to overlook certain obstacles in our path in an effort to sell quickly. These obstacles often come up as a surprise to the client, which can derail the conversation and cause us to back-track and overcome the objection, which takes more time than if we had discussed it from the beginning.