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The Center for Sales Strategy Blog

12 Expert Tips for Starting 2024 Strong

12 Expert Tips for Starting 2024 Strong

A new year brings new opportunities and a chance to set the foundation for sales success in 2024. With fresh perspectives and renewed motivation, sales teams have the potential to accomplish great things.

By learning from the wisdom of experienced professionals, managers and salespeople can map out a plan to thrive in the months ahead. This year, let's challenge ourselves to implement impactful sales strategies and adopt empowering mindsets. If we start motivated and intentional, there is no limit to what we can achieve.

Topics: sales strategy sales performance sales talent

Social Selling Tips: Using Social Media to Connect with Prospects

Social Selling Tips Using Social Media to Connect with Prospects

There’s no longer a debate on whether social media is an effective way to remain relevant in today’s busy and modern online world. Social media has come a long way since the mid-2000s, where users simply used it to share photographs and “check-in.”  

Today, smart sellers incorporate social media into their sales strategy as an additional way to connect with prospects. This allows you to:

  • Build rapport
  • Pinpoint specific prospects
  • Establish yourself as a thought leader

Through likes, comments, shares, and posts, you provide your insights to both prospects and current customers and allow for more engagement. Social media is a valuable tool for driving sales, but first, you must identify the most-used platforms for your ideal customer.

Topics: sales strategy personal brand social selling

Strategic Planning – Set it and Forget It?

Strategic Planning Set It and Forget It

Strategic planning is a crucial aspect of any organization's success. However, creating your strategic plan is just the beginning!

To ensure success, it's essential to review progress regularly. Organizations that establish a plan to review progress reap the benefits. Set it and forget it seldom, or should I say, never have I seen it work.

Topics: sales strategy annual plannning

3 Words You Should Never Say in Sales

3 Words You Should Never Say in Sales

In the fast-paced world of sales, where the name of the game is, well, selling, which involves sealing the deal, it seriously makes me cringe when I catch salespeople dropping their in-house lingo in front of clients.

Let's talk about three power-packed words that could seriously put a wrench in your plans when you're in front of potential clients. So, do yourself a favor and ditch these words when you're chatting up a client or a promising lead.

Topics: sales strategy

The Best Places to Research a Prospect Before a Sales Call

The Best Places to Research a Prospect Before a Sales Call

Being a decision-maker in today’s business world makes them a target for every over-enthusiastic salesperson with their landline number.

Can you imagine how exhausting that must be?

To avoid this trap and maximize every opportunity in today's challenging sales environment, you'll need a workable sales strategy and viable methods of researching prospects.

You know that you can make a real difference to this prospect if you can just get in front of them and show them your magical product.

Here's how to achieve exactly this without getting shot down by your prospect.

Topics: sales strategy researching prospects

A Sales Strategy to Double Time Spent Selling

A Sales Strategy to Double Time Spent Selling

When a colleague conducted a "time spent selling audit" for one of her clients, the data showed the organization's best sellers spent slightly over 20% of their time actually selling. Keep in mind the audit included the best sellers in the organization!

Here are five reasons why this happens.

Topics: Lead Generation sales strategy

How to Manage Each Stage of the Sales Funnel to Generate Revenue

How to Manage Each Stage of the Sales Funnel to Generate Revenue

If you're like most sales managers, driving revenue consistently and efficiently can be a daunting task. But there are ways to maximize the success of your sales efforts through managing each stage of the funnel properly - from top to bottom.

In this blog post, we'll discuss how proper management at each stage of the funnel is an essential part of developing a consistent pipeline with reliable and successful returns. You'll learn how incorporating targeted activities related to each step in the process can help ensure more satisfying results for everyone involved.

Topics: sales strategy revenue performance sales tech

Pay Attention to Your Best Customers

Pay Attention to Your Best Customers

Your best customers are your competitors’ best prospects. At The Center for Sales Strategy, we have long said that it’s much easier to fill the bucket if it’s not leaking from the bottom. Many companies have an incredibly large need to go out and get new business every month—mainly because they're losing 33% or more of their current business.

It's true, and while new business is certainly one of the solutions for curing the problem of not retaining existing business, it’s really only a bandage. The problem of account attrition needs to be addressed and quickly solved.

Churning through clients quickly and not getting any sort of renewal will fatigue your sales team. Over time, they will lose confidence in what they are selling. Just imagine the revenue growth you'll experience without attrition and keeping the same amount of new business coming in.

Topics: sales strategy Sales COVID19 Resources

SPOOKY Things Sales Managers (and Their Team) Should Avoid

spooky things sales teams should avoidIt's easy for sales teams to get busy, get into a rhythm, or get on a roll and just do things the way you've been doing them. Sales managers wear a lot of hats, and it's easy when things are working just to keep them going the way they are going.

Hey... nothing's wrong, right? Wrong. 

Ensure you and your team avoid these SPOOKY things to ensure everyone is effectively utilizing their time and efficiently managing their prospects and accounts. 

Topics: sales strategy sales performance

7 Sales Strategy Tips from Horror Films

7 Sales Strategy Tips from Horror Films

Horror movies are predictable and filled with clichés. Although we know a monster lurks around every corner, we squirm in anticipation of a sudden sound or blood-curdling scream that will make us fly out of our seats at any moment.

It turns out horror films are filled with sales strategy lessons.

Topics: sales strategy