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The Center for Sales Strategy Blog

How to Stop Procrastinating

This week was excellent in terms of content found online.

Here's what piqued our interest this week:

1. How to Stop Procrastinating {From Barking up the Wrong Tree}

In order to get more done, you have to change your habits, turn habits into a ritual and make them collaborative. This reminds us of our How Selling course, where we teach salespeople to prepare for the meeting, prepare the prospect, prepare, prepare, prepare! Don’t burn your time asking questions that could have been answered by looking at the website! Change your habit, change your life.
Topics: Wrap-up

Lewis Carroll's Thoughts On Digital Communication

digital-communicationThis was another great week of stories told on the internet.

Topics: Wrap-up

5 Unexpected Storytelling Lessons from the CMO of GE

Is it just me, or have you noticed an increase of quality writing on the internet? I hope the trend continues.

Here's what piqued our interest this week:

1. 5 Unexpected Storytelling Lessons from Beth Comstock {From Rohit Bhargava}

Beth Comstock is the Chief Marketing Officer of General Electric, and she had great insight about how to use storytelling to create an emotional connection. Her tips include discussing a brand's history, bringing visibility to an invisible topic, and hiring the right people.
Topics: Wrap-up

6 Fundamentals of Using Twitter

There's great information in all corners of the internet. What did you read?

Here's what piqued our interest this week:

1. The Six Fundamentals of Using Twitter {From Bryan Kramer}

This was an interesting read because it covered simple, but smart ways to use Twitter (and reminded us of our online course to help you build your personal brand and connect with decsion makers, Brand & Connect).
Topics: Wrap-up

Keep Your Center Solid as You Continue to Evolve

The beginning of the year is excellent for reflecting on the year that passed us by (in a flash), and planning ahead for the year to come.

Before the holidays, I asked my colleagues what they read on a daily or weekly basis. Their answers were varied, and they were all excellent. We're a well-read bunch at The Center for Sales Strategy.

Here's what piqued our interest this week:

1. Seven Things Learned in Seven Years {From Brain Pickings}

This was lovely. Change your mind. Ignore extrinsic motivators. Be generous. Give credit. Be a celebrator, not a critic. When people tell you who they are, believe them. When people tell you who you are, ignore them. Don't worship at the altar of productivity. Remember, everything worthwhile takes a long time.

Topics: Wrap-up

2014: A Year in Review | Part Eight: Leadership

leadership

As 2014 comes to a close, we like to take a minute and reflect on the posts that resonated the most this year. Here's a year in review of our most popular posts regarding leadership. It's a great way to end 2014. See you next year!

Burn Your Ships: A History Lesson About How to Be a Great Leader

Those who know how to be a great leader understand what it means to burn their ships.

Topics: Wrap-up

2014: A Year in Review | Part Seven: Sales Process

sales-process

As 2014 comes to a close, we like to take a minute and reflect on the posts that resonated the most this year. Here's a year in review of our most popular posts regarding the sales process. 

Sales and Business Clichés We Should All Stop Using

When trying to uncover really important client needs, shouldn’t we at least spend a few minutes writing more creative, specific, meaningful questions that have not been used a ka-billion times?

Topics: Wrap-up

2014: A Year in Review | Part Six: Salespeople

salespeople

As 2014 comes to a close, we like to take a minute and reflect on the posts that resonated the most this year. Here's a year in review of our most popular posts regarding salespeople. 

What Keeps Media Salespeople and Their Managers Awake at Night?

We fielded questionnaires in mid-2013 to approximately 2,600 salespeople and over 900 sales managers asking them "What Keeps Media Salespeople and Their Managers Awake at Night?". Download the report.

Topics: Wrap-up

2014: A Year in Review | Part Five: Needs Analysis

needs-analysis

As 2014 comes to a close, we like to take a minute and reflect on the posts that resonated the most this year. Here's a year in review of our most popular posts regarding needs analysis. 

A Silver Bullet Needs Analysis Question

Having a solid needs analysis that uncovers your clients needs is important. Don't forget to ask the question - What else should we be talking about?

Topics: Wrap-up

2014: A Year in Review | Part Four: Inbound Marketing

inbound-marketing

As 2014 comes to a close, we like to take a minute and reflect on the posts that resonated the most this year. Here's a year in review of our most popular posts regarding inbound marketing. 

Disappointed in the Results of Your First Year of Inbound Marketing?

Your first year of inbound marketing is strange. How can you know what to expect?

Topics: Wrap-up