Shaye Smith, on July 27, 2018
-ROBERT KIYOSAKI
Every sales team needs to know their customer. Who is the ideal fit for your offering? What are their interests and priorities? Answering these questions can help you prioritize the deals you’re most likely to win.
Tirzah Thornburg, on July 25, 2018
When we ask salespeople about how their manager can get the most out of them, we often hear something like, "I work best if they tell me what I need to accomplish, and then they give me the freedom to get it done. I don't like to be micromanaged!"
Kurt Sima, on July 23, 2018
During the sales process, it’s important to have open and upfront conversations about how advertisers measures success. Clients will make their decisions to buy again based on the success, or failure, of the campaigns and solutions you sell them.
Questions about success and client expectations should take place throughout the steps of the sales cycle, and your questions will differ based on where you are in the sales process.
Shaye Smith, on July 20, 2018
-WARREN BUFFETT
Is cold calling dead? Let's be honest. That answer is "No." Cold calling used to be one of the best -- and only -- prospecting strategies salespeople could use. But in the past 40 years, a variety of more effective alternatives have emerged.
Steve Marx, on July 19, 2018
The following blog post was first published in 2015 by the late Steve Marx, founder of The Center for Sales Strategy, and has been one of the most popular posts in the blog’s history. Even though the text is updated, the message has never been more relevant. To learn more about Steve Marx, click here.
Most of us don’t head to the supermarket without a list in hand, and without knowing exactly what we intend to come home with. I needn’t explain why.
Likewise, most of us wouldn’t start driving to an unfamiliar destination without first finding it on our GPS and clicking for directions. Doing so gets us to our goal with the least hassle and the most efficiency.
Beth Sunshine, on July 18, 2018
About a year ago I conducted a sales talent assessment for an up-and-coming college graduate who had very little sales experience but was loaded with both raw talent and a passion for sales. We’ll call her Ashley. The hiring manager, let’s go with Brenda, was thrilled to be able to get someone with such potential “on the cheap,” so she made her an offer right away, which Ashley quickly accepted.
If you’ve wanted to update your LinkedIn profile, but each time you start, it feels like an overwhelming task, remember that the best profiles on LinkedIn were not written in one session, but layered in over time.
Your LinkedIn profile is one of the first signs of your professional brand that a prospect or potential business partner will find online.
Here are three things that you can do quickly, that will have an impact on the message that you’re sending out on your profile.
Kurt Sima, on July 16, 2018
As VP/Sr. Consultant at The Center for Sales Strategy, I’ve worked with many customers over the past fourteen years. I would be a wealthier man if I had a dollar for every time I heard this line from sellers:
“All the good accounts are taken.”
Shaye Smith, on July 13, 2018
We hope you've had a great week! It's Friday, and today we're sharing what we've been reading online this week! Here are our "best" from around the web.
Beth Sunshine, on July 12, 2018
Today, we are taking our sales strategy lessons from the pages of pop culture, and we're talking movies. Grab your popcorn and find a comfy seat, because we’re heading to the movies!
