Kurt Sima, on March 5, 2015
As a B2B sales consultant, I’m always looking for simple ways to help my customers get their heads around driving revenue. Here are five words I’ve been talking about a great deal lately:
Here are some simple tips tied to each word that will help sales organizations improve revenue in the upcoming year. Feel free to add this list to your sales consultant resources:
Beth Sunshine, on March 3, 2015
When it comes to recruiting superstars, some people just seem to have the magic touch! I have the pleasure of working with quite a few sales managers who have this gift, but one, in particular, stands out of the crowd. She rarely misses!
The other day, I was writing what seemed like a pretty smart piece for The Marketing Mind blog. That’s the site where we capture a wide variety of consumer and industry trends.
Our goal is to convert topical issues into valid business reasons to help sellers get appointments, and needs analysis questions that lead to meaningful challenges they can help their clients solve.
Kathleen O. Celmins, on February 27, 2015
This was another great week in terms of content. We found a lot to love.
Here are the five articles that piqued our interest:
Alina McComas, on February 25, 2015
The ever-evolving world of digital media can be challenging to stay up-to-date with all of the changes, but if you are selling digital media and want to do it effectively, it is a challenge you must take!
So where you do you start? There is so much information available and it can feel overwhelming. I would recommend that you find a handful of different resources that you turn to on a regular basis. I like to think about resources in categories – those that help keep me up to date on what is coming and what is changing in digital media, tools to gain insight about a company’s website and those that help me stay current on consumer trends.
Below are 12 of my favorite digital resources:
John Henley, on February 23, 2015
I’m reading a book called “The Leadership Wisdom of Solomon,” by Pat Williams, Senior VP of the NBA Orlando Magic.
Kathleen O. Celmins, on February 20, 2015
There's so much content on the internet that we can't even begin to consume it all. That's why we started curating some of the best pieces of writing we find each week.
Here are the five articles that piqued our interest:
Jeff Roth, on February 19, 2015
In the B2B sales process, the gatekeeper is typically a receptionist or an executive assistant or a designated person who is trained and responsible for keeping a prospect from being bothered by irrelevant callers.
John Henley, on February 18, 2015
Maybe you’ve heard the saying that no one washes a rental car. Think about it. Does anyone try to budget time on the way back to the airport to run through the car wash? Of course not. Even if they’re OCD and are obsessive about cleanliness, they still don’t wash that rental. They know someone at the rental car company will do it, and the thought won't even cross their mind.
Steve Marx, on February 17, 2015
“Those who fail to plan are guilty of planning to fail.”
