<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=585972928235617&amp;ev=PageView&amp;noscript=1">

The Center for Sales Strategy Blog

Stretch Your Advertising Dollars by Including Users

tv-commercialA few nights before the Super Bowl, we were all gathered around the dinner table, discussing the upcoming “big game.” My daughter suggested that the Super Bowl should be a national holiday. I asked why and she said, “It happens every year no matter what, everyone pays attention, even if they don’t like football, because they want to see the commercials, and we watch the whole game just for the commercials. So we should get the day off of school, making it a holiday!”

Topics: Digital selling digital advertising

Improving Sales Performance Often Requires Changing Focus

Improving Sales Performance Often Requires Changing Focus

control-non-control-workshopHave you ever had a ticket to this movie as a B2B sales consultant?

You’ve been working with a sales organization for a year or so and installed the following systems:

  • Account list management
  • Talent recruitment and development
  • Sales training and related revenue development initiatives

And nothing is happening… sales performance remains the same!

As B2B sales training consultants we often overlook the concept of focus and control when helping struggling sales organizations.  Simply put, two things exist in the world of salespeople: Things they control and things they do not control.

Here’s a list of things salespeople do not control:

  • Pricing
  • Inventory
  • The economy
  • RFPs
  • The competition
  • The attitudes of their customers
  • Other departments in their company
  • Account assignments
  • Sales quotas
Topics: Partner Marketing

How to Stop Procrastinating

This week was excellent in terms of content found online.

Here's what piqued our interest this week:

1. How to Stop Procrastinating {From Barking up the Wrong Tree}

In order to get more done, you have to change your habits, turn habits into a ritual and make them collaborative. This reminds us of our How Selling course, where we teach salespeople to prepare for the meeting, prepare the prospect, prepare, prepare, prepare! Don’t burn your time asking questions that could have been answered by looking at the website! Change your habit, change your life.
Topics: Wrap-up

Are You a Salespeople Manager? Or Just a Sales Manager?

You know how it works at most car dealers.
Are-You-a-Salespeople-Manager---SS-1
The salesperson shows you the vehicle, does a "walk around" (that's their jargon for reciting the features and benefits), and then gets all mushy when it comes to how much you'll pay. That's because the salesperson doesn't actually negotiate the price. They're not trusted to do so. Every deal goes to the sales manager, and negotiations are typically handled with the salesperson doing a sort of "shuttle diplomacy" between the unseen boss and you, the prospective buyer.

Someone New Could Control the Money. Are you Ready for Her?

iStock_000034447556_SmallMore than anything else, I write about industry, economic, and consumer trends at The Marketing Mind Blog. But there is one trend that deserves some attention here on this sales-oriented blog: 2014 has been the best year for job growth since 1999. That’s according to a story from CNN Money, but it’s not hard to find other evidence of solid employment growth.

Topics: Sales

Lewis Carroll's Thoughts On Digital Communication

digital-communicationThis was another great week of stories told on the internet.

Topics: Wrap-up

How You Can Increase Performance of Your Salespeople Today

increase-performance-of-salespeopleMy job as a Talent Analyst and coach often allows me to be the fly on the wall within our client organizations. I am able to observe the performance of highly talented salespeople and sales managers and witness the milestones and potholes on their journey to success.  One of my greatest takeaways has been the value of effective performance feedback.  It is often the difference-maker between those that achieve greatness and those that don’t. 

Topics: Leadership

6 Keys To Know Which Prospects Are Worth The Dip

justice_manIn sales we often feel that if a prospect doesn’t buy from us we’ve somehow failed. Some sales managers reinforce this belief. The truth is that not all prospects are created equally. As with your active clients, some prospects are clearly better than others.

Topics: Sales sales process

Use Priority Management to Delegate Tasks and Get More Done

priority-managementI’ve got you at a 10 and I need you at a 5.”

I say that to my youngest son sometimes… when he is coming at me full-steam and talking to me a mile a minute. Of course I say it in a joking way, and he knows what I mean—that I need him to slow down a little bit so I can actually understand what he is trying to tell me.

Do you Sell Building Blocks or Bundles?

building-blocksLast week, my daughter-in-law arrived at our house with two really enthusiastic grandkids after a stop at the mall. My granddaughter was carrying a brand new Build-a-Bear. And my grandson was all fired up about a new bag of Legos he was allowed to buy… and couldn’t wait for help from Grandpa in building something really cool.

Topics: Sales sales process