The Center for Sales Strategy Blog

When was the last time you heard someone use the words “artificial intelligence”? A decade ago, it might have been sparingly, but today we hear the term daily.

As the tech industry continues to expand, engaging with other sectors such as automotive, biomedical science, data science, healthcare, and entertainment, it is increasingly likely that tech will come to play a role in all of our corporate lives.

It might seem that the tech industry is quite distant from Human Resources, but, in fact, the two fields are already working closely together.

If you are like me, the idea of your sales team working remotely was beyond your imagination. Every once in a while, you might hear a rumor about a salesperson that worked from home a couple of days of the week, but they were more like myths than reality. Oh, sure, they are "working from home," and I saw "Big Foot" run across my backyard.

However, with the pandemic, the world changed seemingly overnight.  

You went from a team that worked 100% in the office to a team that worked 100% remotely, and now that COVID is "over," you have a team that works in a hybrid model. 

Have you changed your management style to match the new reality of a hybrid sales team?

As we get ready to roll in the new year, selling digital marketing solutions will continue to be a top priority and requirement for success.

To say there is one thing that will influence your success or failure at selling digital marketing solutions is a fairly bold statement… and I am going to make it.

Considering that Millennials make up the largest percentage of the workforce, it's likely you will be hiring one. If not now, in the near future.

Understanding what makes a Millennial happy in the workplace gives you clues about the best way to recruit one.

Recruiting top talent is tough… and it’s getting more challenging every day!

Want to know how to up your game?

Create a top-notch candidate experience.

Parenting small children is not easy. I recall when my daughters were toddlers and how exhausted my wife and I were at the end of the day. We fantasized about when they would be older and more independent. We imagined parenting would be a lot easier.

Well, as I prepare for my oldest daughter's wedding in two weeks, I can tell you parenting older children is different, but it's not necessarily easy. The challenges change, the decisions become more important, and our role as parents evolves.

Social media gives salespeople opportunities they just didn't have several years ago — even three years ago!

It's much easier to connect with prospects now, and as long as you do it right, you can see significant results (i.e. landing more appointments with target prospects).

Here are three simple steps to get started with social selling.

Recently, there have been a lot of salespeople soliciting me.

Maybe, they think I could be a decision-maker for my company.  For the most part, they are mistaken. Most of the approaches are the same — the email reads like it was sent to 1,000 emails, and they hope one sticks. 

However, every once in a while, one really stands out. The ones that stand out are short and to the point of why I would want to reply to them. What’s in it for me catches my attention.

Imagination. It’s a wonderful thing as a child, but as an adult, it can often keep you from engaging in specific scenarios.

I see it often from media sellers when it comes to being asked to sell new digital solutions… “if I engage in this conversation, what if they ask me…fill in the blank.”