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The Center for Sales Strategy Blog

3 Major Problems in Your Sales Process and 1 Quick Thinking Solution

3 Major Problems in Your Sales Process and 1 Quick Thinking Solution

You scheduled a meeting with a strong Target account. You're excited about the meeting as this has the potential to be a big prospect, but when you arrive, the first thing you hear is “You have 10 minutes. What are you pitching me today?”

If you're in sales, this is something you have likely heard before… and it's frustrating to hear. Basically, the decision maker is saying “I’m busy and I don’t believe you will benefit me or my business in any way. So, I will give you 10 minutes to pitch me whatever package or product it is you are pushing… so you will go away.”

Topics: sales strategy sales process

Factors That Influence — What Sellers Can Control

Factors That Influence — What Sellers Can Control

When it comes to sales, you might feel as if there are many factors that are outside of your control. To an extent this is true, but when it comes down to it – you actually wield more influence over the situation than you think.

Once you realize what you can control, and what you can influence, you will feel more confident approaching prospects and delivering solutions and recommendations to your clients.

Topics: valid business reason prospecting

How Do You Evaluate a Salesperson's Performance?

How Do You Evaluate a Salespersons Performance

Helping sellers improve sales performance is an important—perhaps the most important—part of a sales manager’s job.

A key part of the process of improving performance is evaluating a seller’s performance. Tracking and evaluating important metrics will serve as a source of celebration as well as a way to add focus for future training and skill development.

Please note, this type of review and evaluation should not be confused with the typical annual review required by HR departments. HR reviews serve some purpose, but rarely serve as the catalyst for improving sales performance.

Topics: sales performance sales metrics

3 Ways to Hold Salespeople Accountable

3 Ways to Hold Salespeople Accountable

Holding people accountable is tough.

You have to be tough and sometimes even be a jerk, right?

Topics: sales pipeline

Think Outside The Box to Find Qualified Candidates

Think Outside The Box to Find Qualified Candidates

92% of potential candidates have abandoned online job applications without finishing them. Tedious, repetitive application processes send candidates a message about the employer that isn't great.

To attract better candidates, it's time to dump the old system. Instead, recruit employees and sales talent by thinking outside the box. 

Although recruiting qualified candidates is a different process in different fields, anyone can try one of these six surprising strategies to recruit great candidates.

Topics: sales talent

Help Your Sellers Secure Hard-To-Get-Meetings

Help Your Sellers Secure Hard-To-Get-Meetings

Before you can close the deal you first have to schedule the first meeting with the prospect’s decision-maker. Often, that’s the most challenging element of the sales process. Many sellers express the same frustration. “We have a great story to tell, but we’re simply not getting enough at-bats.”

Here are five ideas to help your sellers get off the bench and into the game.

Topics: target persona sales playbook getting appointments

Selling Something? When in Doubt, Ask a Question.

When in Doubt, Ask a Question

What is the best way is to start a conversation? Ask the other person a question. 

We learn by asking questions.

Smart business people never stop asking questions. Your prospect probably forms their opinion about you based more on what you ask them, than on what you tell them.

“Judge a man by his questions rather than his answers” - Voltaire

Topics: Needs Analysis prospecting

3 Ways to Determine if You Should Invest in Poor Performers

3 Ways to Determine if You Should Invest in Poor Performers

Trigger Warning... If you get easily offended by brutally honest feedback that might seem harsh and mean, you might want to skip today's blog post.

Ok, now; that we've gotten that out of the way, here's that brutally honest and possibly mean content:

You should NOT invest resources into poor-performing salespeople!

Topics: sales performance sales talent assessment

When Setting Appointments are You Seen as Trusted and Valued?

 When Setting Appointments are You Seen as Trusted and Valued

I often hear from salespeople that getting an appointment with a quality prospect is one of the hardest parts of the sales process and getting them to give your 30-45 minutes is almost impossible.

It is certainly true that decision makers have more requests for their time today than ever before, which makes breaking through the clutter harder. It is easy to get lost in the sea of salespeople who are contacting them and asking for their time if you simply communicate why you want to meet with them because that is what everyone else is doing too.

Topics: valid business reason

Encouraging Collaboration Between Departments

Encouraging Collaboration Between Departments

Every successful organization depends on the productivity of various departments and teams to achieve its overall mission and goals. But being a part of a team doesn’t mean teamwork happens naturally.

For departments and teams to be efficient everyone needs to work together to execute and finish projects and goals. And yet the reality is that, more often than not, employees find it challenging to collaborate and work together with ease and balance.

Topics: communication sales leadership