Recently, I sat on a panel about sales and marketing, and during the presentation, another fellow panelist said, 'Email is dead! Social media is where to reach your people!' Well... I laughed (internally, of course)... but was he right?
Surely not.
Shaye Smith, on June 29, 2021
Recently, I sat on a panel about sales and marketing, and during the presentation, another fellow panelist said, 'Email is dead! Social media is where to reach your people!' Well... I laughed (internally, of course)... but was he right?
Surely not.
Matt Sunshine, on June 28, 2021
A bucket list is an ultimate list of things you would love to have happen, or be able to do, at least once in your lifetime.
While many of us use bucket lists for personal achievements, we couldn't help but wonder what's the ultimate bucket list for a sales manager look like? Improving sales performance in your organization is critical. But how will you get there?
We invited several of our team members to help compile this list, which is certainly not a complete list, so we invite you to add to it in the comment box below.
Amanda Meade, on June 25, 2021
- Lori Richardson
To identify the hottest growth categories of the decade, radio and podcast sales teams may want to consider which industry sectors are doing the most hiring. Bureau of Labor Statistics data compiled by American Staffing Association (ASA) identifies the top five sectors for wage and salary jobs through 2029.
Thanks in part to the pandemic, Healthcare and Social Assistance tops the chart with 23.5 million jobs forecast by 2029. >>> READ MORE
The Center for Sales Strategy, on June 24, 2021
As an effective sales professional, you can’t just close the book on clients after they’ve signed the deal, even if the bulk of the work then shifts to other departments.
How your team executes the post-sale experience has important implications for the company as a whole, as well as your relationship with the customer.
What occurs during this phase can result in the customer being even more satisfied than before (including with their experience during the sales process), or it can derail what was otherwise a well-executed marketing and sales strategy.
The Center for Sales Strategy, on June 23, 2021
1-on-1 meetings play a large role on your team’s sales performance.
In this episode, Stephanie Downs, VP and Senior Consultant, discusses how sales leaders can make an impact on their sales process with 1-on-1 meetings, or what we call the IFM. Plus, she covers the fundamentals of IFMs and how you can turn this dreaded weekly task into productive meeting.
Tune in now to hear the Live broadcast or keep reading for a brief overview.
Beth Sunshine, on June 22, 2021
Our team spend hours a day talking about talent:
There's no doubt that talent is the foundation for success in any path we choose! But talent alone is not enough; the fit has to be right, too.
We encourage hiring managers to consider fit as carefully as they consider talent because talent is a strength only when the fit is right.
If your job involves growing a department or organization, the only way you can do that is to grow each person on board. How do you do that? Follow this Growth Formula.
Stephanie Stoll, on June 21, 2021
“I never lose. I either win or learn.” – Nelson Mandela
Let’s be honest, in sales you're apt to hear the word “No” more than you hear “Yes”, and over time that can be a sense of frustration and in some cases a demotivating factor.
But it doesn’t have to be!
Believe it or not, you can embrace those failures and become a stronger and better salesperson than before. The key to overcoming the negativity of rejection is resilience and it can be built and strengthened with some effort and thoughtfulness.
Shaye Smith, on June 18, 2021
-John C. Maxwell
As the state of the pandemic is improving and more and more people are getting the vaccine, companies face the decision to remain remote or open up their offices again.
Despite changing circumstances, ensuring high sales performance remains a key goal for most companies. If your company took a hit due to coronavirus, boosting sales might be imperative.
A major part of making sales happen, and happen often, is setting up the right environment for remote sales teams. So, as full-time remote work transitions from the exception to a necessity to possibly an option again, is going forever-remote something that your sales team should consider? >>> READ MORE
One of the first signs that a sales organization of a small company is growing and maturing is that they no longer rely on the sales team to generate leads.
In the early stages of development, a new company requires that everyone “wear multiple hats”. Consequently, the salesperson usually plays the role of Chief Marketing Officer, Marketing Campaign Manager, and Business Development Specialist.
It’s quite simple really—if the salesperson doesn't generate leads, no one will. But as an organization matures, the various Sales and Marketing disciplines should be divided as soon as possible. Not doing so simply makes achieving growth objectives more challenging and makes your life tougher than it needs to be.
The Center for Sales Strategy, on June 16, 2021
Season 3 of the Improving Sales Performance Series is focused on helping sales leaders make an impact on their sales performance through insight on 4 key areas: people, process, planning, and performance.
In Episode 24, Jaleigh Long, Vice President and Market Manager, Atlanta Radio at Cox Media Group, discusses how sales leaders can make an impact on their sales performance through recruitment and selection.
Tune in now to hear the Live broadcast or keep reading for a brief overview.
