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The Center for Sales Strategy Blog

How to Create the Right Digital Solution for Your Client


I am often asked by salespeople, “How do you know which is the right digital capability to pull into a solution?” or, “What is the right budget to recommend for a prospect or client?” The answers to both of these questions stem from the same place – understanding the client's challenge and their goals.

Topics: digital marketing selling digital advertising Sales

5 Things Every Business Person Needs to Know About Digital Media


When it comes to digital media expertise, it's easy to feel like an expert and a novice all at once. This is mainly because there are so many advancements in digital that it's hard to know what you should be focused on with respect to digital marketing.

Topics: digital marketing Digital integrated media solution media snacking Inbound Marketing

How is Your Website Doing Compared to Your Competitors'?


Let’s face it. If you are managing a business and you don’t have access to data regarding how your business is doing, you are essentially flying blind. Without benchmarks and numbers to indicate how you are doing, it’s tough to know what the score is and who is winning. That’s why analytics and data have become so important to business owners and marketers over the past few years. Knowledge is power, and the same now can be said for understanding and being able to analyze and interpret data.

HubSpot understands the need that businesses have to analyze large amounts of data for the purpose of making sound business decisions, and they have recently launched a new Research blog. The HubSpot Research blog provides in-depth insight and information for marketers and business owners that are looking to make data-driven decisions.

Topics: digital marketing metrics

Learn What "Buzz Wedge" and 4 Other Digital Buzzwords Mean, in Plain English


A co-worker of mine recently posted a fun quiz on our employee Facebook page, called “Are These Marketing Buzzwords Real or Fake?” While taking the quiz, I couldn’t help but think some of the words I correctly answered were in reality just made up for fun, so I did little digging to investigate and found lots of buzzwords worthy of defining in plain English! Digital terms went from being a bunch of illusive acronyms to being a combination of words made up to define the new digital landscape. To help clear the muddy waters of digital marketing buzzwords, here are 5 defined in plain english: 

Topics: digital marketing Sales

All Eyes on Digital—Increasing Digital Revenue a Challenge to Sales Managers

Biggest_Challenges_Blog_Post_6-1The total-revenue budget is historically a media property’s single most important measure of success. If that number is hit, the pressure to make some of the lesser targets is greatly relieved. But that pattern has been changing in recent years.  

Today, the digital-revenue budget is often the one that gets the most scrutiny—from the boardroom all the way down through the organization to the newest seller on the team. It’s not only because the total-revenue number is getting tougher and tougher to hit, but because everyone knows that revenue related to digital offerings represents the future, and most everything else is part of a past that is destined to decrease over time.

Topics: Digital What & Why digital marketing Digital Sales

How to Prove ROI in 2014

Proving_ROI_in_2014Over the past couple of months, I have read numerous blogs and articles regarding the increased focus from marketers on proving ROI in 2014. The stories have ranged from specific advertising platforms to overall marketing efforts.  The demand to prove a positive return on investment is high and difficult. Part of the challenge is that while marketers are looking at individual metrics for each platform they are utilizing, the consumer is typically being influenced and engaging with multiple platforms in their path-to-purchase. 

So how do you help to prove ROI in a world where consumers are more connected than ever? 

Topics: digital marketing Digital

I Bet You Didn’t Think About This With Native Ads

I_bet_you_didn’t_think_about_this_with_Native_AdsIf you work for a media company that sells digital advertising, you no doubt are following the buzz around Native Ads. There is an important point for all salespeople related to Native Ads that I don’t want you to miss. The dictionary shows several definitions for the word native. A few that are relevant for this conversation are; belonging to a person since birth, living or growing naturally in a particular region. 

Topics: digital marketing Digital selling digital advertising

New Digital Marketing: What Facebook and Football Have In Common

What Facebook And The Superbowl Have In CommonFacebook is taking lessons from the NFL. According to Bloomberg.com, Facebook plans to charge $1 million to $2.5 million a day for their new TV style 15 second ad units, but will users really be willing to watch?

Topics: digital marketing Digital

Native Ads are the Buzz in Digital Marketing... What are They?

Native ad are the buzz but what are they and why Consumers have long told marketers to be relevant and non-disruptive with respect to advertising. Some answers to those demands in the past have been through online creative and digital technology, such as viral video content like Jeff Gordon's Pepsi Max Used Car Salesperson scare, or behavioral targeting and retargeting.

Topics: digital marketing Digital

What Every Media Company Needs to Know About Inbound Marketing

inbound marketingThose of us that work in or around the media industry know that radio, TV, and newspaper are far from becoming dead advertising vehicles. Instead, the best and most innovative media companies have learned that it’s about evolving and finding new ways to not only get the attention of readers, viewers, and listeners but to uncover new methods of attracting and retaining advertisers as well. 

Topics: digital marketing Inbound Marketing