When it comes to lead generation, when does the marketing department’s role end and the sales department’s role begin? Very specifically, when should a lead be passed from marketing to sales?
As with most marketing and sales best practices, it’s not always a black and white answer.
Every organization is different, and it’s important that your organization have it's own marketing and sales agreement plan that outlines in detail how you will qualify, distribute, track, and ultimately close your marketing leads.
Most small growing businesses know they need to continue to make strategic investments to sustain their growth. The challenge is knowing where to invest. If t
Did you know that your chances of making a sale go up a gazillion percent when the prospect actually asks to be contacted by you? Of course you knew that! So how do you make this happen?
When a problem comes along, you must whip it.
