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The Center for Sales Strategy Blog

Weekly Roundup: 6 Essential Elements of a Successful Sales Pitch [Infographic] + More

team successWe hope you've had a great week! It's Friday, and today we're sharing what we've been reading online this week! Here are our "best" from around the web.

Topics: lead generation inbound marketing Sales Wrap-up

What's a Marketing Qualified Lead? What's a Sales Qualified Lead?

sales qualified lead vs marketing qualified leadWhen it comes to lead generation, when does the marketing department’s role end and the sales department’s role begin? Very specifically, when should a lead be passed from marketing to sales?

This is a tricky question, and as with most marketing and sales best practices, it’s not always black and white. Every organization is different, and it’s important that your organization has it's own marketing and sales agreement plan that outlines in detail how you will qualify, distribute, track, and ultimately close your marketing leads.

Topics: lead nurturing lead generation inbound marketing lead scoring sales and marketing alignment

Weekly Roundup: Call or Email? 4 Tips to Determine When to Use Which in Sales + More

phone or email for salesWe hope you've had a great week! It's Friday, and today we're sharing what we've been reading online this week! Here are our "best" from around the web.

Topics: lead generation inbound marketing Sales Wrap-up

Weekly Roundup: Communication Skills That Are Crucial to Sales Success + More

communication skills critical for sales successWe hope you've had a great week! It's Friday, and today we're sharing what we've been reading online this week! Here are our "best" from around the web.

Topics: lead generation inbound marketing Sales Wrap-up

How Inbound Marketing Can Create Raving Fans for Your Business

inbound marketing raving fansBusinesses are catching on. Those using effective inbound marketing initiatives are producing sales leads and, at the same time, establishing expertise and thought leadership in their specific industry. Those experiencing this success will tell you that it is contagious, but requires the constant sharing of quality content (in most cases, through blog posts), which attracts interested prospects to their companies.  

Topics: content marketing content strategy Digital inbound marketing

Weekly Roundup: Creative Email Subject Lines That Restart Stalled Sales Conversations + More

email subject lines restart stalled sales conversationsWe hope you've had a great week! It's Friday, and today we're sharing what we've been reading online this week! Here are our "best" from around the web.

Topics: lead generation inbound marketing Sales Wrap-up

Weekly Roundup: 4 Things That Are Keeping You From Hiring the Best Talent + More

sales meetingWe hope you've had a great week! It's Friday, and today we're sharing what we've been reading online this week! Here are our "best" from around the web.

Topics: lead generation inbound marketing Sales Wrap-up

Weekly Roundup: GDPR Compliance + More

friday-team-fist-bumpWe hope you've had a great week! It's Friday, and today we're sharing what we've been reading online this week! Here are our "best" from around the web.

Topics: lead generation inbound marketing Sales Wrap-up

Weekly Roundup: Your Salespeople Secretly Want to Contribute to the Blog + More

salespeople contribute to blogWe hope you've had a great week! It's Friday, and today we're sharing what we've been reading online this week! Here are our "best" from around the web.

Topics: lead generation inbound marketing Sales Wrap-up

Weekly Roundup: Why “Does That Make Sense?” Is the Worst Question You Can Ask in Sales + More

worst question in sales and the sales strategyWe hope you've had a great week! It's Friday, and today we're sharing what we've been reading online this week! Here are our "best" from around the web.

Topics: lead generation inbound marketing Sales Wrap-up