To successfully manage and lead others, you must understand what makes each of your team members unique and individualize your approach. It’s important to understand the innate talents of each person and consistently coach them to maximize their strengths, work around their weaknesses, and turn talent into performance.

Gallup's research in the bestseller It's the Manager proves that this strengths-based approach to being a coach, not a boss, is essential to leading a high-performance team.

At The Center for Sales Strategy (CSS), we offer the most effective talent instruments available on the market to help you accurately identify the best candidates for the right roles and guide you to develop strategies and coach them in a way that will maximize their individual strengths.

Our clients have seen a direct Return on Investment (ROI) in the following ways:

• Reduced costly turnover
• Recruited better hires
• Increased new business development
• Improved client retention

It's time to take the guesswork out of hiring and coaching.

Do you have salespeople on your team that enjoy routine and structure? What about reps who have contagious enthusiasm?

If you answered yes to one, or either, of these questions then take a closer look at this article as we help you coach and develop the people with strengths of Discipline and Positivity. 

Do you want to conduct better interviews and ensure you make smart hiring decisions? Preparing better interview questions to determine talent and fit will help you improve this step in your selection process.

The first, and most important, step is to have your candidate complete a validated talent assessment specific to the role you are filling before you meet with them.

Throughout season 2 of the Improving Sales Performance Series, we’ve focused on the data and analysis of the newly released Media Sales Report.

In this episode, Beth Sunshine, VP of Talent Services, joined Matt Sunshine to discuss the Sales Department Structure section of the Media Sales Report, specifically looking at data on hiring and talent.

You can stream it now to hear their insight, advice, and initial thoughts after analyzing the data that was just published. Or keep reading for a brief overview.

We all have strengths, and we all have weaknesses — and like fingerprints, each of our talent combinations is entirely unique.

Human nature drives us to focus on our weaknesses, so as individuals, we expend a lot of energy trying to master behaviors that will never become natural. Managers get stuck in that trap as well, wasting much of their time coaching in a way that feels like teaching a fish to climb a tree. These futile efforts greatly lower employee engagement and only result in marginal improvement (about 10%).  On the other hand, when people focus that same time and energy on their strengths, their level of engagement shoots up, and they can improve by as much as 10 TIMES!

We help managers understand their people's unique strengths so they can apply the right coaching strategies and improve their performance. That leads to a strong return on investment for both the individual and the manager!

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Hiring decisions can be some of the most critical decisions a company makes, and it's essential to start with talent. When a new hire has the right talents for success in the role, they learn and grow quickly, more easily achieving success.

But it’s not enough to make great hires. Even the most talented people need coaching and development to maximize their strengths and reach their full potential. When a manager hires top talent and then invests in their development and engagement, both the individual and the company grows.

Did you know that 60% of job seekers report having had a poor candidate experience in their job hunt? And, even worse, according to Career Arc, 72% of them shared those bad experiences with others (often on social media)! Ouch!

Are you burning bridges with your interview process? If so, it’s time to make a change so you can protect your company culture and image.

Talent assessments are an excellent tool for understanding the way your candidates and current salespeople are wired. The difference in approach with each group is key to productive new hires and successful coaching.