Brian Hasenbauer, on March 7, 2013
One of the greatest and most well known benefits of blogging (aka Content Marketing) is the Search Engine Optimization (SEO) effects that you gain by publishing blog posts and premium content on a regular basis.
However, if you are not utilizing certain best practices and guides for authoring effective content your efforts will not be optimized, and it will take longer and more effort to achieve your desired results.
Beth Sunshine, on March 5, 2013
Some people desire complete collaboration and group decisions and they seek lots of guidance in their daily work to make sure they are on-track.
John Henley, on March 4, 2013
Many times when salespeople fail to make a sale on a new prospect, they walk away not knowing exactly what went wrong. The answer generally lies in a hurdle they were not able to clear or a sign-off that caused the sale to fail.
The Center for Sales Strategy, on March 1, 2013
Here's a provocative thought; you may be getting objections just as often by asking for too little as you do by asking for too much!
Brian Hasenbauer, on February 28, 2013
Are you on Facebook, LinkedIn or Twitter? Do you post articles or links with your comments or insights to share with your friends, business network or colleagues? If so, did you know you are a “Content Curator?”
It’s true. The term “Content Curation” has recently gained popularity in blogging and content marketing communities, and there are several mainstream websites that are receiving millions of visits per month by visitors looking for a single place to get information that’s organized in an easy-to-use format on specific topics.
Kim Alexandre, on February 20, 2013
Building an effective marketing strategy has always been important and sometimes daunting task for businesses and it isn't getting any easier! If you've spent any time reading this blog, you know that developing integrated campaigns is key and new studies show how vital mobile has become to these solutions. As a business owner/CMO/part of a marketing department; having a good understanding of this can be vital to your upcoming marketing successes.
Beth Sunshine, on February 19, 2013
His coworkers like him, his clients love him, and you can always count on him to come through for you. He’s like the Dr. Phil of the office – ready to listen, give advice, and help near-strangers through tough times!
Jeff Roth, on February 18, 2013
Take a moment and think of times you were up-sold in the past. It happens so frequently, that you don’t even realize it. I wanted to order flowers on a website, another screen popped up and I ordered chocolates and I received free shipping… I went to the auto repair shop specifically for an oil change and added two additional repairs that my service clerk recommended… As a sales strategy, is this a bad thing or a good thing?
Kim Alexandre, on February 15, 2013
If you play a hand in your company's marketing efforts or sell traditional media, there's a study worth paying attention to for two reasons:
Jeff Roth, on February 14, 2013
Who are the prospects waiting for you? Before we get started on our journey to find that special someone, we need to define a “prospect” from a “suspect.” In my readings, the best definition I’ve found is:
