The Center for Sales Strategy Blog

Thank you! Thank you!  Really, Thanks. Please hold your applause until the end of the sales meeting. 

What? 

You mean that you haven’t been interrupted during your sales meeting by thunderous applause from your salespeople?  Really?

In 2022, we're challenging you to reconsider the way you're doing business to improve your sales performance.

The sales process is constantly changing and it's changing more rapidly than ever, yet there's a generation of salespeople still selling like it was any year before 2009.

Also in the mix are sales managers not adept to the evolving sales world, and therefore, might struggle to lead their team to good sales results.

Are you looking to expand your sales team?

There's no doubting that more sales, scales, and finding the right people are essential to a successful business.

From finding the right candidates to training them for success, we've got you covered. Don’t waste time and money on the wrong sales reps. Use this guide to find the best ones for your business. It will help you avoid costly mistakes and make the process easier for everyone involved.

To pick someone up has been used as slang, according to Dictionary.com, since at least the 1600s.

Today's pick-up line means a rehearsed remark to strike up a conversation with the goal of pursuing a more gratifying relationship later.

Many salespeople have a rehearsed line meant to initiate a relationship with a prospect to satisfy their need to make another sale. Even when you’ve tried to find a Valid Business Reason (VBR), you might still end up sounding like you’re using a pick-up line.

How can you tell if your VBR has value to the prospect?

Approximately 1.2 million employees were laid off or discharged in December 2021. As businesses recover from the chaos of the COVID-19 pandemic, identifying redundancies is essential for growth.

But what is redundancy?

In this article, we explain how overlooking signs of redundancy is affecting your business and how you can start strategizing for redundancy.

The top organizations in any marketplace place a high value on their people because they are the foundation on which success is built.

They place an even higher value on managers who can develop top performers. Yet, all too often, business leaders hire people they believe in and sit back to see what they can do.

In this revamped corporate world, organizations are increasingly investing in employee experiences.

The emphasis is on employee reskilling and upskilling with the view to build competitive advantages
that will help organizations navigate the future. This explains why businesses are aligning their
growth strategies with employee development.

Employee learning and development are now at the core of key priorities that any organization has.

Your biggest competition in B2B sales can be what might be described as the comfort of the blue pill, as made famous in the Matrix series.

In the movie, Morpheus, describes the blue pill as waking up in your bed and believing whatever you want to believe.

There's a natural desire for prospects to want to believe things are good and have a preference for doing nothing. At least nothing in relation to your product or service.

The blue pill and red pill choice that Morpheus gives Neo in the Matrix comes into play in sales when you have insights. The red pill is one that may prompt the prospect to make changes in their status quo. It’s a choice the client must make for themselves, but your approach will have a great influence on that choice.

Are you tired of getting nowhere with cold calls and emails? Your business needs new customers, but cold traffic takes a long time to convert. Some people won't bother responding to you.

Social selling can help. This sales method focuses on relationship building through social media.

Social selling doesn't involve spamming your way in front of people. Instead, you get to know people before making an offer.

You may know a connection for several months before they become a client. Social selling ensures they remember you fondly and become warm leads.

We'll dive into everything you need to know about social selling. Let's get started with strategies and resources to help you succeed.