The Center for Sales Strategy Blog

Another new year is quickly approaching and 2014 will be here before you know it. Each new year produces a multitude of predictions around what trends to be aware of in the next year. This is not that blog – instead of giving you a list of potential trends to be on the look out for, here are three big trends that started already and will continue to stick around in 2014.  

1. Online Video will continue to grow

According to Adapt.tv’s report Q4 2013 State of Video Industry, 86% of brands plan to increase their budgets by an average of 65%, while 91% of agencies plan to increase their online video budgets by an average of 28% in 2014. These are big jumps and while some of the increases will be incremental a good portion of the dollars will come at the expense of traditional media.  

Social Media continues to change the way consumers and marketers connect. Marketers are getting smarter about how to use social media to interact with consumers and influence the path to purchase, but the landscape is ever changing. Keeping up with those changes, whether you sell digital media or use digital media to market your business is critical to success. 

Here is a look at some of the most recent changes that you should know about: 

If you work for a traditional media company (TV, Radio, Newspaper, etc.) you likely have a wide range of tools to help clients reach consumers.  You have all your traditional assets and a growing set of digital capabilities.  When put together, you can create powerful tailored solutions—better than you could before digital came along, and better than a company that only has digital capabilities.  And if you are an advertiser, looking for a partner to help you reach the consumers you seek, give serious thought to how a local media company can help you achieve your goals. 

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