If you play a hand in your company's marketing efforts or sell traditional media, there's a study worth paying attention to for two reasons:
Kim Alexandre, on February 15, 2013
If you play a hand in your company's marketing efforts or sell traditional media, there's a study worth paying attention to for two reasons:
Alina McComas, on February 4, 2013
In Part 1 of this blog series, the question was asked: How do businesses use local media sites to effectively market their business? This is a digital marketing strategy question that is heard frequently and it is for that reason we set out to find an answer.
Brian Hasenbauer, on January 29, 2013
The New Year has recently come and gone and we are moving fast into 2013 and trying to put 2012 behind us. If you were like many marketers and business owners, 2012 was full of uncertainty as the economy continued its slow growth rate, the fiscal cliff was looming and we were in an election year. This uncertainty impacted consumer confidence negatively and many businesses held off on capital investments and hiring. What does 2013 hold for us? What can we learn from this to help our sales and marketing strategies?
Alina McComas, on January 28, 2013
Alina McComas, on January 23, 2013
One comment heard often is there is so much to know in digital and it changes all the time… how to keep up with everything? That got me thinking about some of the free resources available to aide in the quest to know more about digital and improve your digital sales strategy.
Brian Hasenbauer, on January 16, 2013
The New Year celebration is over and if you are like many salespeople you have set a few personal and professional goals for the upcoming year.
One New Year’s resolution that’s made by numerous business professionals around the world is to network more often and network more efficiently. One of the ways that business professionals can go about this is to utilize social networking sites like LinkedIn and Twitter, to build your personal brand and reputation.
Kim Alexandre, on January 10, 2013
On a recent client visit, the main purpose was to help them plan their 2013 strategy. One of the topics we covered was how the management team and sales people could remain digitally relevant in 2013. After seeing the movie "Parental Guidance," it was obvious one of the lead characters, Artie Decker could relate.
Kim Alexandre, on December 31, 2012
This year marks the 20th anniversary of the first text message. Sent on December 3, 1992, the first text went from a PC to a mobile device over Vodafone's U.K. network and read, "Merry Christmas."
Brian Hasenbauer, on December 20, 2012
The guiding principle of Inbound Marketing is that by producing quality content you can attract and educate prospective clients about your service offerings, and generate qualified leads. While most inbound marketing efforts focus solely on written blogs, many content marketers are turning to alternative means of publishing including video and audio podcasts.
One of the reasons why podcasting has become so popular with content marketers is that it’s easier than ever to create and distribute podcasts, and reach a large number of listeners. Utilizing show notes or recaps from the podcasts, content marketers can also benefit from the effect that these show notes can have on search engine results.
Kim Peek, on November 26, 2012
I woke up this morning, dreading the 525,600 Cyber Monday emails I would have to sift through to get down to real business today. It was worse than just Cyber Monday email—since I was out of town for Thanksgiving, I hadn't touched a computer since Wednesday afternoon... which meant I also had all the pre-Thanksgiving, early bird and Black Friday notices filling up my inbox.
