Have you seen the new Ford ad campaign? It is what they call the "AND not OR" campaign. They are using this campaign to build the perception that when you buy a Ford you don't have to compromise. One ad asks if you want a "Bed or Breakfast?" No one wants that. We want both.
Here's the most popular articles written this year about Sales Management. Don't miss reading these! Good luck with your planning for next week.
The Center for Sales Strategy, on May 31, 2013
Here are the 5 most visited blog postings we published this month. Have a great Friday and good luck with your planning for next week.
John Henley, on May 30, 2013
I wasn't expecting an epiphany. It was just a late night stop to fill up my gas tank. As I drove away I had a certain feeling of satisfaction as I looked at the gas gauge. Maybe it's because I know if you let your car run out of gas, you'll be walking a lonely road.
I'm a bit of a neat freak—ok, maybe more than a bit. So I love Spring cleaning—inside the house and out.
John Henley, on May 16, 2013
Do you own one of those fans, where the first speed on the dial is the top speed? At first, this annoyed me. But I have come to realize that this design is meant to help me make the right choice. When you live in Florida and the heat rolls in—it's a good idea to go with more air.
We all know it's important to talk early and often about what your clients expectations are. After you identify a true client need is the time to start talking about expectations.
A client recently asked me to provide some feedback on his LinkedIn page. With more and more attention being given to social media, and the way it can enhance an individual’s personal marketing efforts, he wanted to make sure he was “looking good.”
Here are the 5 most popular downloaded documents for 2013 so far. Have a great Friday and good luck with your planning for next week.
Mike Anderson, on May 8, 2013
