The Center for Sales Strategy Blog

We run a division of our company called the Appointment Lab, where our team takes ideal prospects that our clients identify and we do the hard work to set appointments with those accounts. Anyone in sales knows this is one of the toughest parts of the sales process—if not the toughest.  

Driving to the airport recently, it occurred to me just how sloppy some people have become in the age of distracted driving. I was nearly involved in three different accidents, but was able to swerve away from harm.

Have you seen the new Ford ad campaign?  It is what they call the "AND not OR" campaign. They are using this campaign to build the perception that when you buy a Ford you don't have to compromise. One ad asks if you want a "Bed or Breakfast?"  No one wants that. We want both.

Here's the most popular articles written this year about Sales Management. Don't miss reading these! Good luck with your planning for next week.

Here are the 5 most visited blog postings we published this month.  Have a great Friday and good luck with your planning for next week.

I wasn't expecting an epiphany.  It was just a late night stop to fill up my gas tank. As I drove away I had a certain feeling of satisfaction as I looked at the gas gauge. Maybe it's because I know if you let your car run out of gas, you'll be walking a lonely road. 

I'm a bit of a neat freak—ok, maybe more than a bit.  So I love Spring cleaning—inside the house and out.

Do you own one of those fans, where the first speed on the dial is the top speed?  At first, this annoyed me.  But I have come to realize that this design is meant to help me make the right choice.  When you live in Florida and the heat rolls in—it's a good idea to go with more air.  

We all know it's important to talk early and often about what your clients expectations are. After you identify a true client need is the time to start talking about expectations.