Authenticity is a buzz word in business.
Today’s consumers are independent; they don’t want salespeople – or anyone – telling them what to do or how to think. Instead, they want a personalized experience and value a company that stays true to who they are, what they do, and who they serve.
Using not-so-catchy sales phrases and the wrong language when meeting with prospects will drastically reduce the chance of getting another meeting. Here are 10 common sales phrases to bypass if you want to seal the deal.


Sales enablement
Baby Boomers (1946-1964), Gen X-ers (1965-1979), and Millennials (1980-1995) have been the core generations that sales managers have long tailored incentive and engagement programs to. All have very different goals, needs, and work styles that require accommodation in order to improve sales performance, reach sales goals, inspire, and motivate.



