Baby Boomers (1946-1964), Gen X-ers (1965-1979), and Millennials (1980-1995) have been the core generations that sales managers have long tailored incentive and engagement programs to. All have very different goals, needs, and work styles that require accommodation in order to improve sales performance, reach sales goals, inspire, and motivate.

Entering today’s workforce is the fourth generation, labeled Generation Z. Gen Z are individuals born between the late 1990s and 2010 that are starting to graduate college and join the sales world as independent adults.

We know that Boomers are incredibly loyal, Gen Xers are independent, Millennials seek reassurance and collaboration, and Gen Zers are more diverse than ever. How can you possibly motivate and manage such a multigenerational sales team?

Sales managers and sellers can agree that developing trust with a customer is one of the most  important parts of the sales process.

Simply put, customers don't buy from people they don't trust. However, they buy more from people they do trust! Here are some tips on how to develop trust with your customers.

- MOTIVATION -

"Your Attitude, Not Your Aptitude, Will Determine Your Altitude."

-Zig Ziglar

- AROUND THE WEB -

<< If you only read one thing >>

Music is so important for motivation and overall company culture, and we often underestimate what it can do for our team in terms of sales productivity.

Are you struggling to find a great motivational playlist to pump up your team? If so,

keep reading!

Just like an athlete, you can go it alone and get some occasional wins. To win a gold medal requires a clear plan, consistent discipline, and constant improvement.

At The Center for Sales Strategy (CSS), we take delivering client results seriously. We are here to help take your sales strategy from occasional wins to gold medals. Our proven strategies help clients improve their company’s sales performance and increase their sales revenue by providing tailored solutions for their needs.

We've taken some time to dig into last year's numbers so we can analyze and improve in the coming year. Here's what 2018 looked like, and we'll be sharing 2019 soon after the New Year. 

From sales and marketing to service interactions, gender defines the way a message is perceived. Women crave connection more than men, and perception is ultimately her reality. When it comes to perception and seeing, feeling, hearing, and sensing things, there is no such thing as objectivity.

The golden rule to treat others the way you want to be treated is long gone. It’s now the platinum rule, treat others the way they want or need to be treated.

If you want to increase your retention rates, referrals, and ultimately improve your top line, change the way you deliver the consumer brand experience.  

- MOTIVATION -

"ALL THINGS BEING EQUAL, PEOPLE WILL DO BUSINESS WITH, AND REFER BUSINESS TO, THOSE PEOPLE THEY KNOW, LIKE, AND TRUST."

-BOB BURG

- AROUND THE WEB -

<< If you only read one thing >>

Essential Roles on a Modern Sales Team — LinkedIn

From identifying new opportunities for growth to driving profitable revenue streams, salespeople are the fuel to your company’s fire. As sales managers and leaders, we often state that our team is our most valuable asset, but are we doing anything about it?

If we’re going to take this principle seriously, then identifying your human capital expense is essential. Do you ever wonder if you’re doing your very best as a sales manager?

Talent assessments are an excellent tool for understanding the way your candidates and current salespeople are wired. The difference in approach with each group is key to productive new hires and successful coaching.